All posts for “socialmedia”


Book Review- Friends with Benefits: A Social Media Marketing Handbook

Posted by: leelefever on October 1, 2009- 5:00pm

Topic: Book Review

Categories: book, review, socialmedia


I'd like to start with a disclaimer.  Darren Barefoot and Julie Szabo, the authors of Friends with Benefits: A Social Media Marketing Handbook, are friends. While I may be biased, knowing them for years also means I know the depth of the their knowledge and experience. And that's the big point of my review of their book - these people know what they're talking about because they live in social media every day and have for years. I've asked myself in the past - What would Darren and Julie do?... Continue Reading

Teaching Social Media?

Posted by: leelefever on February 4, 2009- 4:00pm


Categories: 9pack, socialmedia, store, videos


As you may know, we've published a number "in Plain English" videos over the last year or two that are related to Social Media.  Taken together, there are 9 of them on subjects from Wikis to Twitter.  We've learned along the way that: 1) Professionals like you find these videos useful for introducing social media concepts to others. 2) You would prefer to use "Presentation Quality" versions that are downloadable and look great on screens of all types. 3) You love quantity discounts. To serve... Continue Reading

New Social Media eBook - And a Funny Blogger Outreach Video

Posted by: leelefever on December 9, 2007- 4:00pm


Categories: books, business, friends, marketing, socialmedia, video


Wouldn't it be nice if every author actually lived in the world that they wrote about? It's one thing to be an observer, but yet another to be a resident.  That's why it's my pleasure to point you to a new ebook by Darren Barefoot and Julie Szabo of Capulet Communications. It's called "Getting to First Base: A Social Media Marketing Playbook".  You can learn more (and purchase it) at This video provides a quick overview too. I've known Darren and Julie for years and... Continue Reading

TeacherTube: An Educator's Workaround for Online Video

Posted by: leelefever on December 6, 2007- 4:00pm


Categories: education, interview, socialmedia, video, videohosts, youtube


It's easy to assume that YouTube and similar hosts are open to everyone but it's not the case for a lot of professionals.  We hear from people almost every day that need a way to access our videos off the web because their organizatio/school restricts access to websites like YouTube. We recently became aware of TeacherTube, which is a video sharing site that has become a workaround for educators who can't access YouTube videos on the web. Many schools may block YouTube, but allow access to... Continue Reading

A Sickening Review of Viral Video Tactics

Posted by: leelefever on November 22, 2007- 4:00pm


Categories: blogging, socialmedia, techcrunch, video, viral


This almost seems unreal - maybe it is.  Dan, a Stanford student,  has a chance to make a guest post on TechCrunch about his viral video company.  What does he do?  He proceeds to make it stunningly clear how misguided and irresponsible his "viral video" tactics are.  It reads like a manual for new media douchebaggery. Some examples:Blogs: We reach out to individuals who run relevant blogs and actually pay them to post our embedded videos. Sounds a little bit like cheating/PayPerPost, but itâ... Continue Reading