All posts for “interview”


An Animated Interview by GoAnimate

Posted by: leelefever on September 23, 2014- 10:36am

Topic: GoAnimate and Common Craft

Categories: animation, goanimate, interview, video


We're big fans of GoAnimate. They make it easy for anyone to create animated videos - even using Common Craft Cut-outs.   Recently they asked about doing an interview with me, but not just any interview. They wanted to make the interview look like an animated talk show. This is where their service really shines. We talked about my family's business in NC, how Sachi and I get along and of course, explainer videos. The video below was made with GoAnimate - and you can make videos just like it... Continue Reading

33 Voices Interview with Lee LeFever

Posted by: leelefever on February 8, 2013- 10:45am

Topic: Art of Explanation

Categories: 33voices, advice, interview, podcast


Moe Abdou is the founder of 33 Voices, a website and interview series that focuses on entrepreneurs, business success and life. Recently he interviewed me about the Art of Explanation.  The interview is about 25 minutes long and covers a lot of ground.  Have a listen. I love doing interviews like this. If you have a podcast or website and are looking for guests, please let me know. I have a lot to say about entrepreneurship, communication and creativity. 
Recently Ian Tucker sat down with a group of the world’s top science writers at the Royal Society’s annual book prize event in London.  The results of the interview are filled with gems of insight and humor that frame how these writers think about explanation and making ideas easier to understand.  The first addresses a question I hear often - how do you explain something without talking down to people?  Tucker asks the question in this form: When you are writing where do you set the difficulty... Continue Reading

Interview with Ben Crawford of Epipheo Studios

Posted by: leelefever on November 12, 2012- 10:13am

Topic: Explainer Network

Categories: epipheo, explainer, interview, tip


Ben Crawford is one of the founders of Epipheo Studios.  I first saw Epipheo's early video work in 2009 and immediately became a fan.  They have a knack for making ideas easy to understand in a very informal, disarming way.  Since that time I've become friends with Ben and watched Epipheo transform into an innovative company that's looking beyond animation and creating their own way to make a difference in communication.  I asked Ben to answer a few questions about himself and what's happening... Continue Reading

Our Secrets Revealed: Behind the Scenes at Common Craft

Posted by: leelefever on November 7, 2012- 9:02am

Topic: Common Craft

Categories: about, buzz, documentary, interview, seattle, video


A team from the Seattle Channel recently spent a couple of days with us at Common Craft. They interviewed us and filmed every part of our work. This video captures the Common Craft process and philosophy unlike anything else. I think you'll love it. (Email readers can watch it here.) Follow Common Craft or check out The Art of Explanation.

Interview on

Posted by: leelefever on July 11, 2012- 10:40am

Topic: Interview

Categories: article, business, buzz, entrepreneurship, interview


  Today the nice folks at published an article that was based on an interview I did with them recently.  Sprouter is a resource for start-ups and the interview is focused more on the business of Common Craft than the explanations.  A sample: LeFever believes the biggest lesson he’s learned from the process of building Common Craft is to invest in the future. “Every business needs cash flow and services (consulting, etc.) are a way to generate cash today. But you also have to be... Continue Reading

Speaking at the Mesh Marketing Conference in Toronto

Posted by: leelefever on October 12, 2010- 5:00pm

Topic: event

Categories: conference, interview, toronto


It seems like Toronto is becoming a second home for us.  I now have plans to be there for a conference called mesh marketing which happens on November 17th. From the website: Mesh brings together people who are passionate about the potential of the Web to change how we live, work and play. mesh is a gathering point for internet visionaries and communicators to Connect, Share and Inspire and to bring focus to emerging ideas and opportunities of the Web. My session is called "A Story in Three... Continue Reading

Interview with Andrew Warner of

Posted by: leelefever on December 22, 2009- 4:00pm

Topic: business

Categories: buzz, interview


Sachi and sometimes say that we love making videos and plan to make a lot more, but what really geeks us out is business models.  We love experimenting with the many ways a business can be run. I was recently interviewed by Andrew Warner at and it was one of the first interviews I've done that focused purely on our business - how we market our videos, how we sell content that's available for free, how we scale the business, etc.  I came out of the interview feeling energized and... Continue Reading

Sachi is the PI's Geek of the Week!

Posted by: leelefever on April 19, 2009- 5:00pm


Categories: buzz, interview, news, sachi


Our very own Sachi LeFever is the "Geek of the Week" on the Big Blog at the Seattle PI. The Geek of the Week is a series of short interviews that highlight local Seattle geeks.  Last week's geek was Bryan Zug. My favorite answer: When did you first know you were a geek? Describe that moment: My first grade teacher scolded me for finishing too many Schoolhouse Math worksheets, so I began sneaking them until I finished the entire box.  I've been wanting to tell that story for a while. ... Continue Reading

Interview with Principled Innovation

Posted by: leelefever on September 24, 2008- 5:00pm


Categories: business, buzz, interview, ourwork


Yesterday I had a great talk/interview with Jeff DeCagna of Principled Innovation for his P.I. Podcast.  We talked about the Common Craft story, but also about "Being Lightweight", based on the recent series of posts. Big thanks to Jeff for the invitation.  Have a listen on Jeff's site.