All posts for “buzz”


Please Help Build Awareness for The Art of Explanation

Posted by: leelefever on November 27, 2012- 10:40am

Topic: Art of Explanation

Categories: book, buzz, marketing, promotion, social media


Dear Common Craft friends and fans, I’m writing to humbly ask for your help. The Art of Explanation, my new book, recently became fully available in bookstores and online. And now, it’s up to us to get the word out - and I’m hoping you can help.    First, I hope you’ll consider buying the book. It’s meant for everyone and especially professionals.  If you’ve already purchased and read it, please consider writing a quick review on Amazon or your website.    There a number of other ways you can... Continue Reading

Our Secrets Revealed: Behind the Scenes at Common Craft

Posted by: leelefever on November 7, 2012- 9:02am

Topic: Common Craft

Categories: about, buzz, documentary, interview, seattle, video


A team from the Seattle Channel recently spent a couple of days with us at Common Craft. They interviewed us and filmed every part of our work. This video captures the Common Craft process and philosophy unlike anything else. I think you'll love it. (Email readers can watch it here.) Follow Common Craft or check out The Art of Explanation.

Interview on

Posted by: leelefever on July 11, 2012- 10:40am

Topic: Interview

Categories: article, business, buzz, entrepreneurship, interview


  Today the nice folks at published an article that was based on an interview I did with them recently.  Sprouter is a resource for start-ups and the interview is focused more on the business of Common Craft than the explanations.  A sample: LeFever believes the biggest lesson he’s learned from the process of building Common Craft is to invest in the future. “Every business needs cash flow and services (consulting, etc.) are a way to generate cash today. But you also have to be... Continue Reading

Two Interviews - Art Heroes Radio and New Media Radio Hour

Posted by: leelefever on September 23, 2010- 5:00pm

Topic: Interview

Categories: business, buzz, Explanation


Over the past week I've been fortunate to have been interviewed by a couple of great folks.  Art Heroes Radio with John T. Unger (about 1 hour) John and I go way back.  Well, as far back as SXSW three years ago anyway. John is best known for his fire bowls, but he does a lot of tech work as well. He's also really interested in the art community online, small business and making a living via art and creativity.  in the interview we talked a lot about the process of making a Common Craft video -... Continue Reading

Interview with Andrew Warner of

Posted by: leelefever on December 22, 2009- 4:00pm

Topic: business

Categories: buzz, interview


Sachi and sometimes say that we love making videos and plan to make a lot more, but what really geeks us out is business models.  We love experimenting with the many ways a business can be run. I was recently interviewed by Andrew Warner at and it was one of the first interviews I've done that focused purely on our business - how we market our videos, how we sell content that's available for free, how we scale the business, etc.  I came out of the interview feeling energized and... Continue Reading

Common Craft's Wikipedia Page

Posted by: leelefever on August 24, 2009- 5:00pm

Topic: Help

Categories: business, buzz, media, wiki


Yaay! We have a page on Wikipedia. Now what? As you may know, Wikipedia pages tend to evolve over time as users contribute new information and we're excited to see the Common Craft page evolve.  But first we're hoping to build on a solid foundation - and we need your help. The information that's there is a good start, but it can be better.  As the owners, it's not kosher for us to edit the page, so we'll be adding suggestions to the "talk" section over time (a few are there now). If a... Continue Reading

Editors in Brief: Common Craft Article in Seattle Magazine

Posted by: leelefever on May 5, 2009- 5:00pm

Topic: buzz

Categories: business, buzz, ourwork, personal, press, seattle


A few months ago, we spent an afternoon with Jamie Friddle, a writer for Seattle Magazine, who was putting together a story on Common Craft. We were so excited. A few weeks later a photographer came to take pictures. As Sachi will tell you, the process added a layer of anxiety to her day over the next few months. What would the article say? What photos would they use? I'm happy to report that the anxiety was all for naught. The 4 page feature appears in the May 2009 issue of Seattle Magazine... Continue Reading

The Story of Our First Video, 2 Years Ago Today

Posted by: leelefever on April 22, 2009- 5:00pm

Topic: history

Categories: buzz, rss, stats, video


It's true. Two years ago today, we posted our very first video, RSS in Plain English. We had no idea what we were doing, or how that video would transform our lives. We had a tripod, camera and a whiteboard, and that was about. The video was lit with bedroom lamps and I was speaking directly into the microphone on the camera as I moved around the pieces of paper. The video was edited with Windows Movie Maker. It was inspired by a blog post from 2004 with the title "RSS Described in Plain... Continue Reading

CNN Money Uses Twitter in Plain English (With Permission)

Posted by: leelefever on April 20, 2009- 5:00pm


Categories: buzz, twitter, video


Thanks to the folks at CNN Money for contacting us and asking permission to use our video (with attribution) in the segment below: Embedded video from Video

Sachi is the PI's Geek of the Week!

Posted by: leelefever on April 19, 2009- 5:00pm


Categories: buzz, interview, news, sachi


Our very own Sachi LeFever is the "Geek of the Week" on the Big Blog at the Seattle PI. The Geek of the Week is a series of short interviews that highlight local Seattle geeks.  Last week's geek was Bryan Zug. My favorite answer: When did you first know you were a geek? Describe that moment: My first grade teacher scolded me for finishing too many Schoolhouse Math worksheets, so I began sneaking them until I finished the entire box.  I've been wanting to tell that story for a while. ... Continue Reading