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Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Introducing: Explain That Sh*t - Sharable Tips from The Art of Explanation

Today we're announcing a new Common Craft website that is focused on one thing: sharing short, snarky and useful explanation tips. The site exists in two forms:

Along with providing a way to learn about explanation, the sites are meant for sharing explanation tips.  You can click the Twitter icon on any tip and the site will copy that tip into a tweet for you.

Here's the site on computers and phones:

Explain That Shit Common Craft


A few months back, friends and fellow authors Darren Barefoot and Julie Szabo of Capulet shared the idea with us on a call. Darren pointed us to a couple of examples like whatthef*ckshouldimakefordinner.com and whatthef*ckhasobamadonesofar.com.  Indeed, profanity is a big part of this genre and something that makes the sites fun and provocative. We loved the idea and within minutes, I reserved explainthatshit.com.

Since then, a lot of work went into getting the sites hosted, designed, built and optimized. This involved the help of Boris Mann, who set us up on GitHub, Jay and Anastasia at Juxtaprose who designed it and Travis and TeeJay and Hop Studios who got the site up and ready for small screens.  We're so psyched to see how the sites turned out.

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