What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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The Art of Explanation

Publisher: John Wiley & Sons, Inc.
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The Art of Explanation

Are you ready to rethink how you communicate?

Every day, professionals struggle to make ideas easy to understand and it prevents them from accomplishing their goals. This book is a simple guide to solving this problem by turning complex ideas into easy-to-understand explanations.

Common Craft founder and Chief Explainer Lee LeFever distills years of experience into practical, common sense approaches to communicating ideas, products and services.

Available NOW in Kindle and "Enhanced" ebooks with videos!

Order from: Amazon.com | Barnes & NobleiTunes | Books-a-Million | 800 CEO Read

Learn more at the Art of Explanation Home Page:

Watch the Trailer | Media Kit | Sample Chapter | Table of Contents | Reviews


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About Lee LeFever

Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand in the form of video explanations. Through multiple awards, tens of millions of online views and work with brands like LEGO, Google and Ford Motors, Lee and his wife Sachi have built a reputation for excellence in explanation.


Who uses Common Craft?

Businesses and schools, large and small, in over 50 countries enlighten and motivate with Common Craft explanations.

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