All posts for “media”


Have you ever heard the term "Death by PowerPoint"? It's a reference to presentations that are disorganized and go on forever. It's a plague and we want to help. Our latest video was suggested by members and is designed to teach students an essential 21st century skill: how to plan a presentation so that it's organized and easy to follow.  What it Teaches: All great presentations have one thing in common: they are well organized. This video illustrates how to plan your next presentation so... Continue Reading

New Video: Bias Detection

Posted by: leelefever on September 23, 2015- 9:42am

Topic: Common Craft Video

Categories: bias, Explanation, learning, media, research, skills, video


It's back-to-school time and we just published a video that's perfect for helping students navigate the wild world of media. It's all about understanding and detecting bias. Here are the highlights: Learn how to make ExplainerGIFs like the one above with our FREE GUIDE. What it Teaches: Building on the example of sports fans, this video illustrates how bias is a common and sometimes productive part of how we communicate. It also shows how bias can cause problems when it’s hidden or not... Continue Reading

Interview: Lee Interviewed by Andrew Warner at Mixergy

Posted by: leelefever on April 24, 2013- 11:09pm

Topic: Interview

Categories: business, media, mixergy, podcast


Andrew Warner at Mixergy is one of the best interviewers I know.  He's thoughtful and has a knack for asking that extra question that really challenges you to think deeply.  In this interview, we discuss Common Craft and how the business has evolved as we've built a membership service. The interview went places that I didn't expect and I came out out it seeing my own perspectives in a different light.   I've embedded the interview below (transcript) I spoke with Andrew back in 2009 as well. 

Why Facts Are Not Enough - My Article for the Huffington Post

Posted by: leelefever on November 25, 2012- 2:39pm

Topic: Article

Categories: communication, facts, huffington post, media


For the first time, I've published an article in the Huffington Post.  It's based on an idea that was on my mind through the most recent election season, when facts became such a big news story.  The thesis of the article is that facts, especially in the media, need help.  We can't rely on their very existence to create change.  To be powerful, they need help in the form of context and remarkable or interesting packaging. In the article I discuss media communication in terms of layers: These... Continue Reading

5 Trends Behind the Growing Shift to Video Explanations

Posted by: leelefever on January 23, 2012- 11:24am

Topic: Explanation

Categories: history, media, youtube


It’s easy to look back at Internet history and spot the points of major change. A famous example is the Web 2.0 era which spawned products like Twitter, Facebook and other lasting features of the Web. Some would say we're in the cloud era now, with nearly everything we do on computers being moved to off-site servers.  Within these big, tectonic shifts are smaller shifts that also make a difference.  YouTube was a big shift that kicked off online video in 2005 and in the years since, we’ve seen... Continue Reading

Louis C.K. and the Direct-to-Fans Model

Posted by: leelefever on December 15, 2011- 11:50am

Topic: Direct-to-Fans

Categories: business, comedy, fans, media, strategy


  Recently comedian Louis C.K. has made a lot of news by offering his most recent comedy special for $5 via his website. That doesn’t sound amazingly disruptive in itself, but if you dive a little deeper, you’ll see that it's an experiment that shines a light on the future of media.   Let’s look at the normal process.  A creative person creates something amazing; it could be a video, a album, artwork, whatever.  They often work, under contract, with media companies to sell it. This gives them... Continue Reading

Common Craft's Wikipedia Page

Posted by: leelefever on August 24, 2009- 5:00pm

Topic: Help

Categories: business, buzz, media, wiki


Yaay! We have a page on Wikipedia. Now what? As you may know, Wikipedia pages tend to evolve over time as users contribute new information and we're excited to see the Common Craft page evolve.  But first we're hoping to build on a solid foundation - and we need your help. The information that's there is a good start, but it can be better.  As the owners, it's not kosher for us to edit the page, so we'll be adding suggestions to the "talk" section over time (a few are there now). If a... Continue Reading

Common Craft in Newsweek

Posted by: leelefever on May 27, 2009- 5:00pm

Topic: buzz

Categories: article, media, press


There a nice little blurb about Common Craft by Nick Summers in the June 1 edition of Newsweek - it's the one with Iranian President Mahmoud Ahmedinejad on the cover. It's so exciting to see my hand in mainstream media. :) Read the article here.