Wouldn't it be nice if every author actually lived in the world that they wrote about? It's one thing to be an observer, but yet another to be a resident. That's why it's my pleasure to point you to a new ebook by Darren Barefoot and Julie Szabo of Capulet Communications.
I've known Darren and Julie for years and there are few people whose words I would trust more regarding social media marketing. Why? Because it is their world. Through their work, their blogs, their goofy satire sites and sites like DearRockers, they've been there every day for years.
As part of the roll out, they created a Common Craft inspired video called "Blogger Outreach 101" with Sachi and I in starring roles - as horses (I think!). You'll just have to watch it and laugh...Darren reminds us that he think it's "just awful." We are flattered nonetheless.
[Disclosure] I provided a quote and some very small input as a part of the ebook's development.