All posts for “books”


We’ve released a new video and it’s not an explanation of hot new technology. In fact, it’s easy to assume that this subject hasn't changed in 100 years. Our new video is about libraries, and specifically, how they have evolved in the Internet Age.   Here are the highlights as an ExplainerGIF:     About This Video: Many of our wonderful supporters are libraries and librarians. In talking with them, we discovered that one of the biggest challenges they face is one of perception.    To many,... Continue Reading

Independent Publishing on Amazon's Kindle (Two Stories)

Posted by: leelefever on September 9, 2008- 5:00pm


Categories: amazon, books, kindle, publishing


[Note: This is my second post in a row about Amazon. I can assure you that although I am a fan,  I (or Common Craft) am not affiliated with Amazon in any way.] I remember my first purchase from the Kindle Store.  It was an article by an author named Stephen Windwalker called "How to Use the Amazon Kindle for Email & Over 100 Pages of Other Cool Tips" (Now here, under a new name).  It was $2.39 and was delivered to the Kindle in seconds.  I remember thinking, "Hmm, $2.39.  That's not too... Continue Reading

New Social Media eBook - And a Funny Blogger Outreach Video

Posted by: leelefever on December 9, 2007- 4:00pm


Categories: books, business, friends, marketing, socialmedia, video


Wouldn't it be nice if every author actually lived in the world that they wrote about? It's one thing to be an observer, but yet another to be a resident.  That's why it's my pleasure to point you to a new ebook by Darren Barefoot and Julie Szabo of Capulet Communications. It's called "Getting to First Base: A Social Media Marketing Playbook".  You can learn more (and purchase it) at This video provides a quick overview too. I've known Darren and Julie for years and... Continue Reading

Read This Book: Made to Stick

Posted by: leelefever on April 19, 2007- 5:00pm


Categories: books, recommended


It's been a while since I read a book that made me think and get excited about changing the way I communicate. Chip and Dan Heath's book, Made to Stick does just that. In Malcolm Gladwell fashion, they use stories and studies to describe the everyday world in new ways. Their focus and subtitle for the book is "Why some ideas survive and others die". Every blogger, writer, marketer, etc. has lessons to learn from this book. As bloggers we're highly motivated to make our ideas sticky - to... Continue Reading

Seattle, Renaissance and the Creative Class

Posted by: leelefever on April 21, 2005- 5:00pm


Categories: books, newfriends, seattle


Jordan Rule, a former stranger who stayed at my house recently has a few things to say about his decision to quit his job and move to Seattle. On a related note, he previously pointed me to an article by Richard Florida about the Rise of the Creative Class. It opened my eyes to some of the reasons I, like Jordan, were so attracted to places like Seattle to start a career. Stuck in old paradigms of economic development, cities like Buffalo, New Orleans, and Louisville struggled in the 1980s and... Continue Reading