What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Project Based Learning - Explained: A Custom Video Project with BIE

When people ask about the inspiration for our style of videos, I often say that our videos reflect the way that I wish I had learned in school. My learning style wasn't a good match for the way I was taught. 

Recently we completed a custom video project with the Buck Institute for Education (BIE) that focuses on a Project Based Learning or "PBL", and boy did it open my eyes. I can now see that I needed teachers who put PBL to work. I needed to get up from my desk and engage. I needed to work on a real-world issue and use creativity and problem solving - what are known as 21st century skills these days. 

The video below is an introduction to PBL and how it impacted a science teacher's students and helped their community.

It was a pleasure working with Alfred and the team at BIE and I hope this video will help them get more people interested in PBL. You can learn more at BIE.org.