all posts tagged “Custom Video”
Coordinated Vulnerability Disclosure for Microsoft (Custom Video)
Posted by: leelefever on April 28, 2011- 5:07pm
Categories: Custom Video, Explanation, microsoft, ourwork, security, video
The video below was made with the Trustworthy Computing Team at Microsoft. As we learned, there is a debate brewing in the world of software security. It's a debate about how to report problems that are discovered in software - what the industry calls "vulnerabilities". I'll let the video speak for itself on covering the issues.
For this post though, I want to talk about the use and power of visual metaphors, which was a big challenge for this project. Here's a question for you: how do you visualize software? We've used box like you see in a computer store, DVDs, binary code, etc. These still aren't the best, but it's an ongoing challenge. Now, if software is hard to visualize, what about software vulnerabilities? That's a whole-other can of worms.
This project, like many that we do, prompted us to come up with a symbol that is used throughout the video. This is risky because if the symbol doesn't work for the client, it means taking two steps backward and completely rethinking the visuals. For the idea of software vulnerability, we chose to use a chain metaphor. Software is a system that works together and a vulnerability is essentially a crack in one of the chain links - it compromises the power of the whole system. By making this point clear early in the video, we were able to establish a visual symbol of vulnerability that we could use for a lot of scenes.
Thankfully, Ken and the Trustworthy Computing Team liked the chain idea and the video. See what you think:
LoJack for Laptops - Explained (Custom Video)
Posted by: leelefever on January 17, 2011- 4:00pm
Categories: Custom Video, Explanation, our work, security, video
If you have a laptop, you've probably worried about it getting lost or stolen. These devices have become the home of so much of our lives that thinking about one in the hands of a stranger is painful. Thankfully, products like LoJack for Laptops help you prevent potential problems and get your computer back. The video explains how:
A quote about how they've used the video:
“We had a very successful CES. The video was on all our ipads and was a hit with clients, partners and our CEO, so much so we’ll be featuring it at our global sales meeting next week!” Kate Kyle Brow, Director – Global Consumer Marketing.
Thanks to Joey and Kate at Absolute Software for a great project together!
Citrix GoToTraining - Custom Video
Posted by: leelefever on January 4, 2011- 4:00pm
Categories: Custom Video, Custom Video, education, our work, training
The world of education and training has seen its share of innovation recently. After hundreds of years of in-person stand-up training, educators have new options. Products like GoToTraining now allow teachers to host classes online. While a number of teachers have made the jump to online training, there are many who have valid concerns about the impact on the training experience.
This custom video is designed to introduce GoToTraining and outline some of the features that make online training a useful option - even for the skeptical educators out there.
Big thanks to Kristen and Bob at Citrix for their hard work on this project!
Project Based Learning - Explained: A Custom Video Project with BIE
Posted by: leelefever on December 13, 2010- 4:00pm
Categories: Custom Video, education, Explanation, ourwork, teaching, video
When people ask about the inspiration for our style of videos, I often say that our videos reflect the way that I wish I had learned in school. My learning style wasn't a good match for the way I was taught.
Recently we completed a custom video project with the Buck Institute for Education (BIE) that focuses on a Project Based Learning or "PBL", and boy did it open my eyes. I can now see that I needed teachers who put PBL to work. I needed to get up from my desk and engage. I needed to work on a real-world issue and use creativity and problem solving - what are known as 21st century skills these days.
The video below is an introduction to PBL and how it impacted a science teacher's students and helped their community.
It was a pleasure working with Alfred and the team at BIE and I hope this video will help them get more people interested in PBL. You can learn more at BIE.org.
Working with LEGO
Posted by: leelefever on October 18, 2010- 5:00pm
Categories: client work, Custom Video, Custom Video, LEGO
If you’re like most people of my generation, you grew up with LEGO bricks. The little snap-together blocks became anything you could imagine. That’s because, as we learned recently, LEGO isn’t just a toy, it’s a medium, a platform, a language. It occupies a special place in the world.
Recently we had the opportunity to learn a lot about the company through working with them on an internal-only video project with the goal of explaining to LEGO employees how the company will innovate in the future through a philosophy called “System In Play”. It was no small challenge, but one of which we’re very proud to have been a part.
I spent a couple of days at the company’s headquarters in Billund, Denmark and worked with Per Hjuler, Senior Vice President of Brand, Communication and Concept Development and Paal Smith-Meyer, Senior Director, New Business Group. Despite being very busy, Per and Paal were among the most responsive and engaged clients we’ve had. And of course, we made a great video together.
Lee, this is perfect. Thanks to both you and the team around it. It came out exactly as I had hoped it would thanks to your ability to listen to our input and translate that into your well working format.
- Per Hjuler
I came away from this project with a new respect for LEGO. Not just for the toys they make, but the amazing culture of the company and how they approach their product. I could go on-and-on. It was truly a privilege.
While I can’t share the video, I have provided some photos and screenshots below. (More photos on Flickr)
This is Per, yours truly and Paal in front of the LEGO logo.
The LEGO logo above is made entirely of LEGO mini-figures
The lobby of LEGO Headquarters, which opens onto the distribition and packaging facility. I was able to tour the facility, but pictures were not allowed inside.
Custom Video: BitTorrent Explained
Posted by: leelefever on September 27, 2010- 5:00pm
Categories: bittorent, Custom Video, Explanation, paperworks, technology, video
BitTorrent, which offers a faster way to download files from the Internet, has had a serious explanation problem. It’s one of the most used and least understood products on the Web. After working with BitTorrent on a video, it’s easy to see why this is the case - the inner-workings of BitTorrent are complex. It exists in a world that defies comparison. Millions of users know it works exceptionally well, but explaining why and how it works is another story.
This video was a challenge and we were lucky to have the time and attention of Brett Nishi, Product Director at BitTorrent, who served as our guide. It was a joy to work with Brett and we’re really excited to see how they’ve put the video to work on their website.
Here’s how the company has integrated the video into BitTorrent.com:
Watch the video at BitTorrent.com.
If you're interested in a custom video for your product or service, check out our Custom Video page or Contact Us.
Custom Video: SharePoint in Plain English
Posted by: leelefever on August 16, 2009- 5:00pm
Categories: Custom Video, Custom Video, Explanation, microsoft, ourwork
While licensing our videos is still the focus of our business, we have taken on a few custom projects this summer. The first to be published is a video we were hired to produce called "SharePoint in Plain English," about Microsoft's enterprise collaboration tool. The focus of the video is to introduce Sharepoint and illustrate the old way (project info exists on multiple computers) vs. new way (project info lives in SharePoint).
Updated: Microsoft has made this video available for download so you can share it easily on Intranets, presentations, etc.
One of the things that attracted us to this project was the potential to expose our work to SharePoint users. We were so happy to work with the SharePoint team, who was flexible and very open to our interpretations. It was one of the smoothest projects we've completed to date and we appreciate their focus and dedication. Plus, it's always nice to work with local organizations.
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