The blog It's OK to be Smart pointed me to this animated TedEd video that explains how humans are not that different from Pavlov's dogs. Like a dog that is trained to salivate when a bell rings, we too learn to react to events and stumuli. We may not drool, but may fall in love. Watch: Email Readers can watch here. More about the genius of dogs at Brainpickings.
Lee is a hand model - of sorts. When you see a finger appear in a Common Craft video, it’s usually Lee’s right index finger. Each video is live action footage and before each shoot, this finger is inspected and potentially manicured for each performance. When problems persist, the left index finger may be used. In some cases, Sachi’s hand appears when handwriting is required. We could keep Dunder Mifflin in business. Each video is shot with hundreds of paper cut-outs. Each cut-out begins... Continue Reading
Based on suggestions and votes from Common Craft members, we just published a new video called Website Evaluation - Explained by Common Craft. About: This video walks through the basics of evaluating a website to find quality information. It encourages viewers to evaluate websites in the way an editor would review an article. By thinking like an editor, we can be our own gatekeeper and learn to find the most trustworthy information. It teaches: • Why editors matter in helping books and... Continue Reading
Joe Hanson at Itsoktobesmart.com shared this video and it made me laugh. A perfect satire of highly academic explanations.
Kottke reminded me this morning about this mid-century video that explains, very clearly, how a differential gear works in automobiles. Watch: Email readers can watch here. Notice how the video starts with a scene that everyone can grasp before going into more technical information. They focus on "why" before "how". The simple model they use to explain the mechanism is a great example of simplification. The "noise" of the actual gear is removed so the instructor can focus on the big ideas. A... Continue Reading
This two-minute video explores multiple options and tips for creating your own Common Craft Style videos. Reading this in email? Watch here. This video is part of the "Know-How" section of Common Craft, where we share our expertise through guides and other resources. Find more Know-How.
This two minute video walks through the options in downloading and embedding Common Craft videos for use on websites, in classrooms and inside companies. Reading this in email? Watch here. This video is part of the "Know-How" section of Common Craft, where we share our expertise through guides and other resources. Find more Know-How.
We're excited to have VeracityColab as a member of the Common Craft Explainer Network. VeracityColab's fast-paced and stylish explainer videos have helped them become a top producer. You may recognize this national ad they produced with LegalZoom. Charlie Matz and his team combine a ton of creativity with upbeat and inspirational messaging. Check out their portfolio or recent videos for the Apex Conference or Pear Sports. I've included a couple of other examples below that capture the company... Continue Reading
Now more than ever, we see our membership service and video library as a utility, something professionals use to do their jobs more effectively. And we’re always looking for ways to improve that experience. That’s why, based on member feedback, we’ve made changes to nearly every video in the library. What Changed? Common Craft videos are now “unbranded”, meaning that they no longer display Common Craft logos, titles, or the tagline “Explained by Common Craft” in the videos, aside from a... Continue Reading
At Common Craft, we’ve learned a few things about stop motion video over the years. It’s how we make all of our videos. Yesterday I downloaded the new (and free) Vine app by Twitter, which allows you to capture and share up to 6 seconds of video at a time using an iPhone or iPod Touch. I noticed that people were using Vine with stop motion effects and I soon discovered how to do it myself. The instructions below cover the basics: To “record” video in the Vine app, press your finger onto the... Continue Reading