All posts for “video”


New Video: Video Editing Explained by Common Craft

Posted by: leelefever on October 3, 2013- 11:26am

Topic: Common Craft Video

Categories: Explanation, video, video editing


Today, everyone can be a video producer with the help of a computer and editing software. This video, a top request of our members, explains the big ideas behind video editing.  Watch it now.   What it Teaches: We are shooting and sharing video more than ever before. To make it useful, we need to learn the basics of turning raw video footage into a short video. This is the story of Liz, who edits a video for her company’s website.  It teaches: How video footage moves from the... Continue Reading

Video Interview on "The Forge" by TechSmith

Posted by: leelefever on September 23, 2013- 3:57pm

Topic: Interview

Categories: art of explanation, techsmith, video


I was recently honored to appear on The Forge, a series of video interviews from the folks at TechSmith, makers of Camtasia and Snagit, among other products. We focus a bit on Common Craft history, lessons from the Art of Explanation and the best explainers out there. (17:33) If you're reading in email watch the video here. 

Video: Image Resolution and Pixels

Posted by: leelefever on July 9, 2013- 10:32am

Topic: Common Craft Video

Categories: Explanation, Images, photography, pixels, video


I will bet you know people who need this video. It's designed to relate the basic ideas behind resolution and pixels in digital images.   This video follows the story of Neil, who learns why he can’t enlarge and print a photo that was taken with his phone.  Using an analogy of a blanket, the video illustrates what happens when a small image is enlarged and what’s needed for printing larger photos.  It teaches: The basics of pixels in digital images Why a digital image with a small number of... Continue Reading

We Are All Just Drooling Dogs

Posted by: leelefever on May 2, 2013- 8:49am

Topic: Explanation

Categories: animation, pavlov, science, teded, video


The blog It's OK to be Smart pointed me to this animated TedEd video that explains how humans are not that different from Pavlov's dogs.  Like a dog that is trained to salivate when a bell rings, we too learn to react to events and stumuli. We may not drool, but may fall in love.  Watch: Email Readers can watch here. More about the genius of dogs at Brainpickings.

5 Things You May Not Know About Common Craft

Posted by: leelefever on April 17, 2013- 9:48am

Topic: About Us

Categories: about, history, our work, video


Lee is a hand model - of sorts. When you see a finger appear in a Common Craft video, it’s usually Lee’s right index finger.  Each video is live action footage and before each shoot, this finger is inspected and potentially manicured for each performance.  When problems persist, the left index finger may be used. In some cases, Sachi’s hand appears when handwriting is required.   We could keep Dunder Mifflin in business. Each video is shot with hundreds of paper cut-outs. Each cut-out begins... Continue Reading

Video: Website Evaluation - Explained by Common Craft

Posted by: leelefever on April 10, 2013- 1:54pm

Topic: Common Craft Video

Categories: journalism, video, website evaluation


Based on suggestions and votes from Common Craft members, we just published a new video called Website Evaluation - Explained by Common Craft.   About: This video walks through the basics of evaluating a website to find quality information. It encourages viewers to evaluate websites in the way an editor would review an article.  By thinking like an editor, we can be our own gatekeeper and learn to find the most trustworthy information. It teaches:   • Why editors matter in helping books and... Continue Reading

John Cleese Explains the Human Brain (Funny)

Posted by: leelefever on April 5, 2013- 2:37pm

Topic: humor

Categories: Explanation, funny, satire, video


Joe Hanson at shared this video and it made me laugh. A perfect satire of highly academic explanations.

An Awesome Explanation of A Differential Gear

Posted by: leelefever on April 3, 2013- 9:24am

Topic: Great Explanations

Categories: Explanation, gears, mechanics, video


Kottke reminded me this morning about this mid-century video that explains, very clearly, how a differential gear works in automobiles. Watch:  Email readers can watch here.  Notice how the video starts with a scene that everyone can grasp before going into more technical information. They focus on "why" before "how". The simple model they use to explain the mechanism is a great example of simplification. The "noise" of the actual gear is removed so the instructor can focus on the big ideas. A... Continue Reading
This two-minute video explores multiple options and tips for creating your own Common Craft Style videos. Reading this in email?  Watch here.  This video is part of the "Know-How" section of Common Craft, where we share our expertise through guides and other resources. Find more Know-How.  

Know-How Screencast - Downloading and Embedding Common Craft Videos

Posted by: leelefever on March 6, 2013- 9:34am

Topic: Know-How

Categories: downloading, embedding, video


This two minute video walks through the options in downloading and embedding Common Craft videos for use on websites, in classrooms and inside companies. Reading this in email?  Watch here.  This video is part of the "Know-How" section of Common Craft, where we share our expertise through guides and other resources. Find more Know-How.