All posts for “production”


Lessons on Visualizing Complex Ideas

Posted by: leelefever on December 18, 2013- 12:50pm

Topic: Art of Explanation

Categories: animation, production, teded, video, visualization


A good primer by Ted-Ed on the process of turning a complex idea into visuals that can be used in an animated explainer video.   Reading in email? Watch the video here.  While the major points are great, I think it leaves out the creativity and complexity involved in producing the visuals themselves. It's a huge barrier for DIY video creators because it often requires expensive programs and extensive know-how. That's why we're fans (and partners) of GoAnimate, which provides tons of ready-made... Continue Reading
This two-minute video explores multiple options and tips for creating your own Common Craft Style videos. Reading this in email?  Watch here.  This video is part of the "Know-How" section of Common Craft, where we share our expertise through guides and other resources. Find more Know-How.  

Scenes from a Common Craft Video Shoot

Posted by: leelefever on January 18, 2010- 4:00pm

Topic: Behind the Scenes

Categories: photos, production


People often wonder what it looks like to make a Common Craft video. So, every once in a while, we take photos as we're making a video. This video shoot is for a forthcoming title that's under wraps, but will come out within a month or two. To acheive the light we want, we work with four really bright halogen lights. They're so bright that I wear sunglasses when recording - it feels like I get a bit of a tan each shoot. This is Sachi getting things set up. Prior to shooting, we go through a... Continue Reading