All posts for “photos”


Hands On: The Art of Explanation Book

Posted by: leelefever on October 1, 2012- 11:01am

Topic: Art of Explanation

Categories: book, photos


A couple of days ago I held The Art of Explanation, my first book, in my hands for the first time. What a feeling to finally see and feel it in its final form. Overall I'm quite pleased with the design and packaging of the final product.  I wanted it to feel consumable, like something you could read on a cross-country flight.  I wanted it to look inviting and interesting.  I wanted it to be Common Crafty.  See what you think... Here's the never-seen-before back cover. The all-important spine... Continue Reading

Scenes from a Common Craft Video Shoot

Posted by: leelefever on January 18, 2010- 4:00pm

Topic: Behind the Scenes

Categories: photos, production


People often wonder what it looks like to make a Common Craft video. So, every once in a while, we take photos as we're making a video. This video shoot is for a forthcoming title that's under wraps, but will come out within a month or two. To acheive the light we want, we work with four really bright halogen lights. They're so bright that I wear sunglasses when recording - it feels like I get a bit of a tan each shoot. This is Sachi getting things set up. Prior to shooting, we go through a... Continue Reading