All posts for “video”

video

Potential Confusion Avoided - rPath Video

Posted by: leelefever on July 6, 2009- 5:00pm

Topic: help request

Categories: business, legal, ourwork, video

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Yesterday, we posted about a video by a company called rPath with the title "Cloud Computing in Plain English." Read about it here. The blog post came as a result of our unsuccessful efforts over six months to illustrate to rPath that their video, because of the combination of the "in Plain English" title and use of paper-cut outs on a whiteboard, was a source of confusion for Common Craft customers. Because rPath insisted on using legal means to communicate their stance, we chose to take a... Continue Reading
Updated: The issue described below has been resolved. You can read about it here. While we are happy to be an inspiration for educators and individuals, sometimes we see examples of commercial organizations that choose to make videos that cause potential confusion. When a video uses paper cut-outs on a whiteboard and "in Plain English" in the title, people may mistake it for part of the Common Craft video series. This confusion compromises the hard work we've put into building the Common Craft... Continue Reading

Video: Twitter Search in Plain English

Posted by: leelefever on June 15, 2009- 5:00pm

Topic: Common Craft Video

Categories: Explanation, ourwork, plainenglish, twitter, video

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Today we released a new video called "Twitter Search in Plain English" The video uses an metaphor of the small town of "Twitterville." The town has an election and the people use Twitter to track real-time news, a hashtag to organize discussions and trends to find new information. While it wasn't our intention, the video matches closely with the events currently taking place in Iran, where people are using Twitter to organize and share news about their disputed election. If you know people who... Continue Reading

A Better Way to Learn Chemistry

Posted by: leelefever on June 8, 2009- 5:00pm

Topic: education

Categories: Explanation, science, video

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If I could have learned chemistry this way, I might have discovered a career in science. Via Daily Dish

Chalkboard Animation: FireKites "Autumn Story"

Posted by: leelefever on May 4, 2009- 5:00pm

Topic: art

Categories: animation, video

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I really love the effect of shadow of the previous image that is left on the chalkboard. I wonder what would happen if we tried this on the whiteboard? I'm sure it wouldn't be nearly as cool. Firekites - AUTUMN STORY - chalk animation from Lucinda Schreiber on Vimeo. via: Drawn.ca

The Story of Our First Video, 2 Years Ago Today

Posted by: leelefever on April 22, 2009- 5:00pm

Topic: history

Categories: buzz, rss, stats, video

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It's true. Two years ago today, we posted our very first video, RSS in Plain English. We had no idea what we were doing, or how that video would transform our lives. We had a tripod, camera and a whiteboard, and that was about. The video was lit with bedroom lamps and I was speaking directly into the microphone on the camera as I moved around the pieces of paper. The video was edited with Windows Movie Maker. It was inspired by a blog post from 2004 with the title "RSS Described in Plain... Continue Reading

CNN Money Uses Twitter in Plain English (With Permission)

Posted by: leelefever on April 20, 2009- 5:00pm

Topic:

Categories: buzz, twitter, video

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Thanks to the folks at CNN Money for contacting us and asking permission to use our video (with attribution) in the segment below: Embedded video from CNNMoney.com Video

Our Twitter Video Used in Mainstream Media - Thoughts?

Posted by: leelefever on March 30, 2009- 5:00pm

Topic:

Categories: feedback, news, twitter, video

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For the first time in Common Craft's evolution, one of our videos "Twitter in Plain English" is being used in the mainstream media. For the most part, we're excited to have our work in front of millions. However, it brings up some questions and we're curious what you think.  A few facts: The video "Twitter in Plain English" is 100% Common Craft's property and is licensed with a Creative Commons non-commercial, no-derivatives license. Our names and a link to our web site appear at the end of... Continue Reading

Video: Truly Uncut - A Complete Common Craft Video Shoot

Posted by: leelefever on March 9, 2009- 5:00pm

Topic:

Categories: music, stopmotion, technology, uncut, video

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This video captures the raw footage from the shooting of "Computer Hardware in Plain English. Video shoots like this usually take 4-6 hours.   Music: Thanks to Deff Syndicate for licensing the song "Hip-Hop-1" with a Creative Commons Attribution license. 

Online Videos, Testimonials and Conversion Rates

Posted by: leelefever on February 19, 2009- 4:00pm

Topic:

Categories: business, marketing, statistics, video

Comments

It's too easy to just put up a web page and hope for the best. I can certainly attest to this practice for most of Common Craft's existence. However, as we've moved into ecommerce and built some traffic, I've become much more data oriented and learned more about things like "conversions" and "A/B testing." Many web-based businesses have the same goal: drive traffic to your web site and then convert that traffic into some desired action.  This is called conversion - converting traffic to... Continue Reading

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