What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

VIEW MEMBER PLANS & PRICING• or •Download
Fact Sheet(.pdf)

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

↓ What We Do ↓

Use our videos to teach others or make your own explanations.

Membership Provides Access to Two Libraries for Explainers:

Jumping Guy

800+ hand drawn images in Common Craft Style, plus Know-How resources for using them.

Download Sample Cut-Outs

Play Button

Educate others with 50+ ready-made video explanations. Embed them on your website or download for offline use.

Test embedding or downloading a video

 

Common Craft members are professionals who use high-quality explanations to motivate and engage their colleagues, customers and students.

Teachers & Schools

Introduce faculty and students to complicated subjects quickly with our videos.

Use Common Craft Cut-outs and Know-how for memorable classroom projects.

Businesses

Display videos in internal training to keep employees up-to-date. Educate customers on public websites.

Use Cut-outs and Know-how to create remarkable presentations.

 

We offer three plans that provide instant access to our cut-outs, videos or both.

DIY Explainer
Features Include:
  • Cut-outs: Download 800+ digital images in Common Craft Style. 
  • Know-how: Learn to create your own explanations and videos.

Transform how you communicate.

Starting at $49 per year
Explainer Basic
Features Include:

All DIY Explainer Plan Features PLUS:

  • Download or Embed up to 3 ready-made Common Craft videos.
  • Use our videos in classrooms, public websites, Intranets, LMSs. 
  • All videos available with English captions, many in 8 languages.

Make your message remarkable.  

Starting at $79 per year
Explainer Pro
Features Include:

Access to EVERYTHING we offer.

  • Download or Embed all 50+ ready-made Common Craft videos.
  • Access 800+ Cut-outs plus all Know-How guides & resources.
  • Educate others with our videos or create your own. 

Become an explanation specialist.

Starting at $159 per year

 

Get Started

From our Members:

"Your videos are outstanding. Your message is simple, yet powerful."

Kathleen Nullett, Library Media Specialist

"It’s great to have animated videos with a little levity. They're so practical and important for our students."

Sarah Kenney, National Geographic Learning

"I use Common Craft videos in educating Intel employees"

Keith Pearce, Program Manager, Intel, Inc.

"I've been a member of Common Craft for since 2011 and my students LOVE the explanations."

Shayne Hyman Train, OCT, Curriculum Leader

 

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