We were hired by Ford Motor Company and Social Media Group to produce this video about Sync - a Microsoft technology that uses voice activation to control cell phones and mp3 players. In learning about the technology, we became fans of Sync, especially now that you can get a ticket in Washington State for holding a phone while driving.
We orginally published this video on July 30th, but it all comes together in real life tomororw on Election Day. If you have any questions on exactly how Americans elect a new president, this video will help. As an interesting side note, Election Day will be the day that this video surpasses "RSS in Plain English" as The Common Craft Show's most viewed video on You Tube. The Google Docs video doesn't count as it's owned by Google and not a part of the Show.
Yay! I just noticed that we've reached a statistical milestone. For the first time, a video we produced "Google Docs in Plain English" has reached the 1 million view mark on You Tube. This is our first 7 figure view count on You Tube, or any single site (other Common Craft videos have over 1m views across multiple hosts). We were hired by the Google Docs team to make this video back in the summer of 2007. Obviously, the Google brand and placement on http://docs.google.com helps a lot.... Continue Reading
We made this video about a year ago to help make sure our fans protect their brains during the scary Halloween season. Enjoy! You can help protect the brains of others by sharing this video using this code:
For the last few months, we've been "foundation building." For us, this means taking the time to focus on the business behind Common Craft and how we communicate our business to you. Our goal is clarity - if we are clear about the exact business that we run, then we're more able to illustrate our value to potential customers. It's hard work and something we're excited to see come to fruition. Now that it's in place, we can really focus on videos. The elements of the foundation: Licenses -... Continue Reading
People often ask for a look at how we make the videos. When we were putting together the the "Electing a US President" video, I made a special point to take photos of the process. Here's how it works: Every video starts with a script. If there is "secret sauce" it happens in writing the script because the script drives the video. We use Google Docs to collaborate until we feel like the script is close to finished. Then, we start looking at a thumbnail storyboard. I draw the scenes for the... Continue Reading
The Google Reader team hired us to create this one minute introduction to Google Reader. Our other videos for Google include: Google Docs Mobile Maps (My Location) Google Apps with Salesforce View all of our custom client productions.
Our big transition is almost complete and we need your help. The new Store is up, we're finishing up the last custom projects and now is the time to plan what videos we'll offer in the Store over the next year. We have lots of ideas, but we really want to know what you think. We want to make videos that: Help professionals and educators increase awareness and create change at work Have a positive impact on the Web A good example of this is our video "Wikis in Plain English", which is part... Continue Reading
In honor of the start of the Beijing Olympics, we've decided to make it "China Week" here on the Common Craft blog. In a lot of ways, China was where we first started to experiment with video. We bought our first video camera (a Sony DCR - PC 1000) in Hong Kong, just before spending about a month in mainland China in 2006. Over the time in China, we edited and posted our first "real" videos. This week, we'll share a few of those videos and some stories from our time there. It's stuff you... Continue Reading
I'm not sure how this happened, but there is an error in the original version of the "Electing a US President" video. The original version says that there are 3 congressional districts in Kansas. As we discovered today, via a nice email from Gerry Deman of Kansas, there are actually 4 districts. Here's what we're doing about it:We have created a new, corrected version of the video. It's embedded below and we have replaced the video on the original blog entry (and embed code) with this new... Continue Reading