What We Do:
We can help you become an explanation specialist.
Common Craft Membership
Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:
Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.
We Wrote the Book on Explanation
Need a Video for Your Product?
These days, you have to watch your back. Danger may be lurking where you least expect it. You may find a relative, friend or neighbor coming after one thing - your brain!
This Halloween is forecasted to be a high season for zombie attacks - and we’re going to help you get through it, brain intact.
The first step is identifying a zombie. Let’s take your uncle Dan. Here is Dan as we all know him - a normal guy. Now let’s look at Dan as a zombie. Notice the unnatural mouth position and dark eyes... the shoulders will be off-kilter, arms, reaching, grabbing. Legs, limpy - skin, pale. This is a zombie.
Be careful this Halloween - you may see people that resemble zombies. Remember, zombies don’t eat candy - only brains.
When you encounter a real zombie, it’s time to have a plan. Here’s how to survive an attack.
Your first reaction may be to retreat to a home or business. This is only a short term solution because they will never stop - ever. Instead, consider heading to a Costco. Don’t plan to wait out an attack without proper rations.
Now keep your cool - remember that zombies may move quickly in the early stages of infection - don’t underestimate their speed. Also, consider a retreat to high altitudes. Studies have shown that zombies react poorly to cold weather, causing them to become brittle and slow.
Lastly, zombies can’t swim, so a retreat via boat can help. And remember those rations.
If you’re not the retreating type, the obvious next move is counter-attack. This brings us to our last step - how to kill the UNdead. The simple idea is... kill the brain, stop the zombie. This is generally done through head trauma or decapitation. But any method that removes the zombie-brain’s ability to direct the undead body will work.
As starting points, we suggest large caliber bullets to the head, or decapitation via machete, ax or chainsaw. Now, chainsaws are advanced tools that should be used carefully. Napalm or grenades can also be effective, but be carefull! A flaming zombie can be even more dangerous than a real one.
If your friend has a zombie bite, unfortunately there is only one outcome. Infection is absolutely irreversible. Don’t bother with antiseptic or band-aids. Your friend is not your friend anymore. Face the inevitable and save your brain. Kill them with dignity before they become undead too.
Remember: Be prepared. Plan your route and rations, be on the lookout, and when they -
Whoa - this just in! We’ve receive an unconfirmed report that zombies have been sighted in southern British Columbia. They may be heading south. Repeat. Heading South.
Sachi, get ready, get ready!
Whoa, crazy - I think we got em. Are you ok?
Sachi: Yeah, I’m OK.
OK, let’s finish this and get out of here.
Remember that zombie are like moths - they are attracted to light. If you’re stuck in a house, be sure to turn off all the lights or they’ll come to your house first. For them, lights mean tasty brains.
Sachi, softly: Mmmmm.
Sachi: Oh, nothing.
OK, one last note, freezing doesn’t kill zombies. A frozen zombie can reanimate when it warms up and -
What are you doing? That messed up the shot. We already did that part.
To make it through the zombie apocalypse people need to work as a team. Find survivors and stick togeth -
Common Craft wishes you a safe and happy Halloween!
What it teaches
This is a satirical video created to celebrate Halloween and help protect your brain. The video focuses on surviving a zombie attack. It teaches:
- Identifying zombies
- Surviving an attack
- Killing the UNdead
- What to do in case of a zombie bite
The Explainer Network
Our network of custom video producers can create short, animated videos that make your product or service easier to understand.