Step 1. Forget about your audience’s needs. Their needs don’t matter. Your job isn’t to help them, it’s to make yourself look smart. This is all about you. Step 2. Make tons of assumptions. Assume everyone in the room knows exactly what you know or more. Find ways to save time by skipping the big picture and context. Head straight for the details. Step 3. Use lots of jargon and unfamiliar words. Since everyone in the room knows what you know, you can feel free to be loquacious in your... Continue Reading
Our video "Zombies in Plain English" is surely responsible for saving millions of brains over the last few years. But it's time for an update. For this Halloween, we're debuting a REDUX - with a new ending. Be brain-safe this Halloween! Our library of other videos are also helpful for brains, but for entirely different reasons. Check them out. And if you're interested in becoming a better explainer, we wrote a book just for you. Here's the original Zombies video.
This Week in Love is a series of blog posts where Sachi and I share what we love. Browse the archives and follow @weekinlove on Twitter. This Week in Love: PEMCO Commercials It's not often that we're prepared to come out and say that we love a series of insurance commercials, but these are near and dear to our hearts. They're commercials for Seattle-based PEMCO Insurance (with DNA Seattle) and part of a campaign called "We're A Little Different. A Lot Like You." Why we love them: Wherever... Continue Reading
Once again this year, Sachi and I are concerned about your brains. To avoid any problems, please watch this video: This video is now our 4th most viewed with 1.25 million views and 4,600 comments. If you're looking looking for answers on zombies, Darren did a bit of research recently. Also, bonus zombie video for the song "Re: Your Brains" from one of our favorites, Jonathan Coulton. But seriously, watch out for your brains this Halloween!
The Woot! service (known for their one-day, one-deal offers) has always been know for their light-hearted and fun communication style. It's a quality I love to see in companies. Any company that's prepared to be a little silly and not take itself too seriously has an opportunity to find loads of adoring customers and fans on the web. In the context of boring corporate announcements, these companies seem like the life of the party. Thanks to their business model and adoring fans, Woot! was... Continue Reading
It's that time again folks. If you're worried about your brain this Halloween, Zombies in Plain English can help!
If only more people would take this seriously.
We made this video about a year ago to help make sure our fans protect their brains during the scary Halloween season. Enjoy! You can help protect the brains of others by sharing this video using this code:
Thanks to Mary for making me crack up at this flipchart-based comedy skit by Demetri Martin, a young New York comic that also appears on the Daily Show with Jon Stewart. Hope it makes your Friday a little funnier. On a similar theme, you might also be interested in Jessica Hagy's Indexed - a blog that makes clever use of index cards. Lastly, My ingenious friend Bre Pettis, a Seattle boy and school teacher who is now living in New York, has a pilot TV show coming on the History Channel... Continue Reading
The yin to Common Craft's yang: I wish I knew more about this, the YouTube pages offer little info. Thanks to Paul Ingram and Ryan Turner for the pointers. Updated: Here it says "This is a hoax video produced by Rockwell for a sales meeting. See also: Turboencabulator" Thanks Bill!