This video is a masterpiece in my opinion - especially if you're into Japanese culture (Sachi is half-Japanese). It's just so culturally real, so bitingly satirical, so truly funny. It won awards at the now defunct Resfest in 2003, and now it's on YouTube for your viewing pleasure. Give it a little while to get rolling - it starts slow and literal.
Wouldn't it be nice if every author actually lived in the world that they wrote about? It's one thing to be an observer, but yet another to be a resident. That's why it's my pleasure to point you to a new ebook by Darren Barefoot and Julie Szabo of Capulet Communications. It's called "Getting to First Base: A Social Media Marketing Playbook". You can learn more (and purchase it) at SocialMediaReady.com. This video provides a quick overview too. I've known Darren and Julie for years and... Continue Reading
It's easy to assume that YouTube and similar hosts are open to everyone but it's not the case for a lot of professionals. We hear from people almost every day that need a way to access our videos off the web because their organizatio/school restricts access to websites like YouTube. We recently became aware of TeacherTube, which is a video sharing site that has become a workaround for educators who can't access YouTube videos on the web. Many schools may block YouTube, but allow access to... Continue Reading
Last night we shot the video for the next Common Craft Show and, as usual, we came out of the experience completely exhausted. I've always been fascinated that it takes so much out of me. In thinking about why (other than the 500 watt lights), it has become clear that it may be the same thing that makes our videos work: iteration. Everything we do on video is rehashed, rewritten, repositioned and edited all the way to the point the camera rolls (and sometimes again after). All these changes... Continue Reading
This almost seems unreal - maybe it is. Dan, a Stanford student, has a chance to make a guest post on TechCrunch about his viral video company. What does he do? He proceeds to make it stunningly clear how misguided and irresponsible his "viral video" tactics are. It reads like a manual for new media douchebaggery. Some examples:Blogs: We reach out to individuals who run relevant blogs and actually pay them to post our embedded videos. Sounds a little bit like cheating/PayPerPost, but itâ... Continue Reading
Nancy White pointed us to this awesome video. From what I gather, it's a music video for the band Field Music. Impressive. Maybe one day I'll have such mad skillz with the sharpie.
Even though the Web makes us all feel like citizens of the world, what matters is often local. Our neighborhoods and neighbors have a huge impact. There is a brand-new platform, created by Instivate, a company run by one of our long-time friends and neighbors, that aims to give every neighborhood a site for sharing local news. It's called Instant Journalist. Here's the scenario: You sign up for Instant Journalist - it has a monthly fee that's linked to the size of the site. Right off the... Continue Reading
Kevin Flaherty, the guy who runs marketing at the wiki company Wetpaint (and does killer zombie voices) invited me to the filming of Wetpaint's latest experiment: parody commercials. I had no idea what to expect, but it was awesome. It was the first time I'd been on a real set during filming. It was just like our studio at home, except this set had giant lights, real actors, a director, lots of expensive production gear and fewer whiteboards and markers. Just like it, I swear! The idea... Continue Reading
I while back I wrote about solving problems when they need to be solved - and it's still very applicable. With every video we continue to learn and solve new problems. In almost any video project, lighting is a huge factor we've learned so much. There are few more stark examples of our learning curve than the listing of our videos on our YouTube page. Notice the gradation of the white backgrounds: You can see, right in the listing, our learning curve. Here are a few things we... Continue Reading
We've been friends and fans of dotSUB since we first started making video for The Common Craft Show. They make it easy for videos to be translated into multiple languages via subtitles. The RSS in Plain English video has been translated into 20+ languages on dotSUB. A truly useful and innovative service. I've gotten permission from the Google Docs team to share the Google Docs video on dotSUB so it's acessible for the hearing impaired and our non-English speaking friends. Are you bi-... Continue Reading