All posts for “twitter”


New Video: Twitter for Business - Explained by Common Craft

Posted by: leelefever on April 17, 2012- 8:40am

Topic: New Video

Categories: business, Explanation, strategy, twitter


Today we’re announcing a new video: Twitter for Business - Explained by Common Craft.     Twitter has been a big part of the Common Craft story.  In 2008 we made a video called Twitter in Plain English that was present on the Twitter home page for over a year, introducing millions to both Twitter and Common Craft. Since that time Twitter has evolved in many ways.  As it became a powerful way to track news and discover information, we made a video on Twitter Search.  Now that it’s become a... Continue Reading

Time Lapse Video: The Making of Twitter Search in Plain English

Posted by: leelefever on November 22, 2009- 4:00pm

Topic: Making Of

Categories: timelapse, twitter, uncut, video


This video was made from the raw, unedited footage from the making of Twitter Search in Plain English. Watch another time-lapse Common Craft video shoot here.

Video: Twitter Search in Plain English

Posted by: leelefever on June 15, 2009- 5:00pm

Topic: Common Craft Video

Categories: Explanation, ourwork, plainenglish, twitter, video


Today we released a new video called "Twitter Search in Plain English" The video uses an metaphor of the small town of "Twitterville." The town has an election and the people use Twitter to track real-time news, a hashtag to organize discussions and trends to find new information. While it wasn't our intention, the video matches closely with the events currently taking place in Iran, where people are using Twitter to organize and share news about their disputed election. If you know people who... Continue Reading

CNN Money Uses Twitter in Plain English (With Permission)

Posted by: leelefever on April 20, 2009- 5:00pm


Categories: buzz, twitter, video


Thanks to the folks at CNN Money for contacting us and asking permission to use our video (with attribution) in the segment below: Embedded video from Video

Our Twitter Video Used in Mainstream Media - Thoughts?

Posted by: leelefever on March 30, 2009- 5:00pm


Categories: feedback, news, twitter, video


For the first time in Common Craft's evolution, one of our videos "Twitter in Plain English" is being used in the mainstream media. For the most part, we're excited to have our work in front of millions. However, it brings up some questions and we're curious what you think.  A few facts: The video "Twitter in Plain English" is 100% Common Craft's property and is licensed with a Creative Commons non-commercial, no-derivatives license. Our names and a link to our web site appear at the end of... Continue Reading

How "Twitter in Plain English" Gained 2.6 Million Views

Posted by: leelefever on February 18, 2009- 4:00pm


Categories: business, dotsub, stats, twitter, video


A year ago today, I was writing the script for the video "Twitter in Plain English."  A year later, the video has over 2.6 million views, thanks to a bit of collaboration between a handful of companies. Here's how: We decided to make "Twitter in Plain English" for the same reason we made "RSS in Plain English " - it was a concept with huge potential that needed a better explanation. We wanted people to understand a resource that we value. Twitter, Inc. didn't hire us to create the video and... Continue Reading

Experiments With The New @CommonCraft Twitter Account

Posted by: leelefever on December 13, 2008- 4:00pm


Categories: business, feedback, lesson, software, twitter


I've been a Twitter user for just over 2 years now and I'm still trying to figure out how to use it well. A couple of weeks ago, We created an @commoncraft account that's focused on our business and looks behind-the-scenes. Now that I have an established account (@leelefever) and one that's just getting started, I've been thinking a lot about what's possible with Twitter.  Some thoughts: (If you're new to Twitter, watch our video Twitter in Plain English ) To Follow or Not to Follow I... Continue Reading

Twittering for 1 Year - A Retrospective

Posted by: leelefever on November 20, 2007- 4:00pm


Categories: blogging, friends, travel, twitter


My most recent Tweet (a short update to the Twitter service) was this: Today's my twitterversary! 1 year of meaningless drivel flowing from my keyboard and phone. I still count it as time well-spent. about 4 hours ago from TwitBin It's true.  I've been using Twitter for one year as of today and I've been thinking about it.  What does Twitter mean to me? Why have I adopted it?  First - a bit of explanation. Twitter provides a way for you (and your friends) to share short updates about your... Continue Reading