All posts for “feedback”


How Would You Market A Book?

Posted by: leelefever on August 5, 2012- 1:21pm

Topic: Art of Explanation

Categories: book, feedback, marketing, promotion


We're approaching a new phase in getting The Art of Explanation into the world. Now that the writing is 99% done, we need to think about marketing and promotion. Soon I will have a meeting with Wiley (the publisher) and start putting together a marketing plan. In preparation for this phase, I hope to learn as much as I can. I would love your help.  If you have written/promoted a book, worked in publishing, marketing, PR, or simply have ideas, I'd love to hear your thoughts. I am a first time... Continue Reading

Amit Asks: Will You Pay to Embed a Video on Your Website?

Posted by: leelefever on March 10, 2010- 4:00pm

Topic: business

Categories: feedback, licensing, video, wistia


Amit Agarwal at Digital Inspiration has been a fan of Common Craft for a while and we've always enjoyed his thoughful analysis of our videos and business.  The news yesterday about our Web License prompted him to write about it - and question the business case for paying to embed videos.  We welcome this kind of analysis.  He writes: The good old YouTube days are over as Common Craft has created a new “web license” for their videos that would require bloggers and websites to pay a monthly... Continue Reading

Introducing the New

Posted by: leelefever on May 17, 2009- 5:00pm

Topic: thissite

Categories: business, feedback


A few months back, we made re-thinking our web site a top priority. We needed a better way to organize, display and sell our videos. At the same time, we saw an opportunity for our website to feel like a Common Craft video. Today is the official launch of the new and we can barely contain ourselves. A few things: 1. We need your help. As with anything new, bugs, typos, and issues of all sorts are expected. Please contact us, or leave a comment here if you see anything out of... Continue Reading

Request for Testimonials or Quotes

Posted by: leelefever on April 12, 2009- 5:00pm


Categories: feedback, quote, thissite


We're getting close to rolling out a new and improved version of and I have a favor to ask. We're planning to include testimonials in the new design. These are short quotes that will display the names (and organization names, if desired) of the people providing the quotes.  While all testimonials are welcome, short quotes of 150 characters or less would be perfect (about the size of a Twitter update.) Just a few words about our videos, how they're used, results, etc.  Here's... Continue Reading

Our Twitter Video Used in Mainstream Media - Thoughts?

Posted by: leelefever on March 30, 2009- 5:00pm


Categories: feedback, news, twitter, video


For the first time in Common Craft's evolution, one of our videos "Twitter in Plain English" is being used in the mainstream media. For the most part, we're excited to have our work in front of millions. However, it brings up some questions and we're curious what you think.  A few facts: The video "Twitter in Plain English" is 100% Common Craft's property and is licensed with a Creative Commons non-commercial, no-derivatives license. Our names and a link to our web site appear at the end of... Continue Reading

Experiments With The New @CommonCraft Twitter Account

Posted by: leelefever on December 13, 2008- 4:00pm


Categories: business, feedback, lesson, software, twitter


I've been a Twitter user for just over 2 years now and I'm still trying to figure out how to use it well. A couple of weeks ago, We created an @commoncraft account that's focused on our business and looks behind-the-scenes. Now that I have an established account (@leelefever) and one that's just getting started, I've been thinking a lot about what's possible with Twitter.  Some thoughts: (If you're new to Twitter, watch our video Twitter in Plain English ) To Follow or Not to Follow I... Continue Reading

What is an Explanation?

Posted by: leelefever on November 12, 2008- 4:00pm


Categories: Explanation, feedback, openthread, ourwork, thisite


Sachi and I been talking about this and we're curious what you think.  What is an explanation? What are the skills required to be a good explainer?  What makes a good explanation?

What To Do About Copy-Cats?

Posted by: leelefever on October 15, 2008- 5:00pm


Categories: feedback, legal, ourwork, thissite


For quite a while now, we’ve been flattered to see others create videos that appear very similar to ours. In many cases, these are positive videos that are used as classroom exercises.  We encourage others in the education world to create Common Craft-inspired videos. Of course, some producers have taken the idea in new directions and mediums, which we also encourage. Further, some producers choose to publicly attribute Common Craft for inspiring their work - and we deeply appreciate this kind... Continue Reading

Wow, Thanks So Much for the Feedback

Posted by: leelefever on August 12, 2008- 5:00pm


Categories: business, feedback, ourwork, thissite, videos


We are blown away with the response to the recent post "What Videos Should We Make?"  Not just the quantity (over 50 comments and lots of email), but the quality.  It's exciting to see suggestions that have opened up new ideas and ones that fit with a couple of the themes that have been top-of-mind.  As I've told Sachi recently, it feels a little like we're at the edge of a pool, preparing to jump in.  We're confident that we're on the right track, but the content of our future videos will... Continue Reading

What Videos Should We Make?

Posted by: leelefever on August 10, 2008- 5:00pm


Categories: business, feedback, thissite, video


Our big transition is almost complete and we need your help.  The new Store is up, we're finishing up the last custom projects and now is the time to plan what videos we'll offer in the Store over the next year.  We have lots of ideas, but we really want to know what you think. We want to make videos that: Help professionals and educators increase awareness and create change at work Have a positive impact on the Web A good example of this is our video "Wikis in Plain English", which is part... Continue Reading