I'd like to start with a disclaimer. Darren Barefoot and Julie Szabo, the authors of Friends with Benefits: A Social Media Marketing Handbook, are friends. While I may be biased, knowing them for years also means I know the depth of the their knowledge and experience. And that's the big point of my review of their book - these people know what they're talking about because they live in social media every day and have for years. I've asked myself in the past - What would Darren and Julie do?... Continue Reading
The first is by Antione de Saint ExupÃ©ry, author of The Little Prince and a pioneer in aviation: Perfection is not when there is no more to add, but no more to take away. The second is by William of Occam (1288-1347) You might know the name from Occam's Razor. It is vain to do more with what can be done with less. These quotes mean a lot to me and were found, most recently, at the beginning of Chapter 5 of Tim Ferriss' book The 4-Hour Workweek. More on that later.
Patrick and I go way back in web terms, but met for the first time this year at SXSW. We've always connected around managing online communities - something we were both doing back in 2000 or so. That was when Patrick was teenager. Since that time he's grown his iFroggy Network of community sites and gone through just about everything you can imagine in terms of managing discussion boards. Patrick recently put these experiences into a new book called Managing Online Forums - "everything... Continue Reading
I while back, I posted an entry about an excerpt I read from Guy Kawasakiâ€™s new book: Art of the Start. I just finished the book this week and thought Iâ€™d give you some of my thoughts. I liked Guyâ€™s irreverent style and simple delivery. In looking at the market for my services, the book made me ask myself these questions: What is the pain that my market is experiencing? How can I help them alleviate that pain? Who in my market has money in their pockets and how can I get that money... Continue Reading
I just read (and recommend) this .pdf from Guy Kawasaki's book, Art of the Start. For folks thinking about starting a company, I think it's good and somewhat non-conventional advice. I thought this was an interesting this "key principle": POLARIZE PEOPLE. When you create a product or service that some people love, don't be surprised when others hate you. Your goal is to catalyze passionâ€???pro or anti. Don't be offended if people take issue with what you've done; the only result that should... Continue Reading
As usual, I get some of my best reading done at 35,000 feet. On the trip I just returned from last night, I read Barry Schwart's The Paradox of Choice- Why More is Less I'm about 2/3 of the way through it and really like it so far. The basic premise is that, as a culture, we value choice and assume that more choices mean better experiences and outcomes. Yet, the research shows that choice has a downside. Schwartz backs up his claims with a bevy of research on how people navigate... Continue Reading
I donâ€™t think anyone would disagree with the age-old adage â€œItâ€™s not what you know, itâ€™s who you knowâ€??. It applies across our business and personal lives- the one who connects the best wins. Using a network of people to your advantage is as old as business itself- a strategy that hasnâ€™t changed much over the years. However, just recently, the networking landscape has changed significantly. The same principles of trust, communication and relationship building still apply, but the... Continue Reading