All posts for “book”


What is an "Enhanced" eBook?

Posted by: leelefever on November 25, 2012- 2:01pm

Topic: Art of Explanation

Categories: book, ebook, Explanation, publishing


I think we’re at the very beginning of a huge transformation that will change how we think about books. Thanks to new devices and publishing platforms, books are becoming more interactive and multimedia.  One form this is taking is the "enhanced" ebook.  To understand the enhanced versions, let’s start with normal ebooks.   “Normal” ebooks are essentially digital versions of regular books that are usually read on devices like the Kindle, iPad and Nook. For most of their history, ebooks have... Continue Reading

How to Explain YOUR JOB at Thanksgiving Dinner

Posted by: leelefever on November 18, 2012- 3:41pm

Topic: Art of Explanation

Categories: book, explainer tip, holiday, thanksgiving


The story below is based on ideas from my book The Art of Explanation, now out in print and ebooks.  Perfect airplane reading!  You’ve been there before. You sit down to gorge yourself on turkey when the questioning starts.  Sitting across from you is Uncle Henry. He’s spry at 65, but is not so knowledgeable about technology.  He asks, “So tell me again what it is you do for a living?”  Your Mom hears the question and tunes in. “Yes, do tell!” she says, attracting the attention of everyone at... Continue Reading
A few weeks back I had coffee with Kalid Azad, who runs Better Explained, a blog and book that focuses on the use of intuition to understand “gnarly” subjects like math and programming. His tagline is “Learn right, not rote”. I love that.   Kalid made a point that day that stuck with me. Here it is from a blog post called “Developing Your Intuition for Math”. Our initial exposure to an idea shapes our intuition. And our intuition impacts how much we enjoy a subject. What do I mean?   Suppose... Continue Reading

Hands On: The Art of Explanation Book

Posted by: leelefever on October 1, 2012- 11:01am

Topic: Art of Explanation

Categories: book, photos


A couple of days ago I held The Art of Explanation, my first book, in my hands for the first time. What a feeling to finally see and feel it in its final form. Overall I'm quite pleased with the design and packaging of the final product.  I wanted it to feel consumable, like something you could read on a cross-country flight.  I wanted it to look inviting and interesting.  I wanted it to be Common Crafty.  See what you think... Here's the never-seen-before back cover. The all-important spine... Continue Reading

QR Codes and How to Track Them

Posted by: leelefever on August 14, 2012- 12:44pm

Topic: QR Codes

Categories: analytics, art of explanation, book, technology


As I’ve mentioned previously, I have a book coming out in October and it will contain QR codes. The big idea is to give readers of The Art of Explanation an easy way to watch the videos we use as examples in the book.  Scan the code with a smartphone --> watch a video.  It’s easier than typing a long URL.  Of course, we made a video explaining QR codes, if you’d like to learn more. The QR code in the photo above is from a previous draft and not a trackable version.  There will be 16 QR... Continue Reading

How Would You Market A Book?

Posted by: leelefever on August 5, 2012- 1:21pm

Topic: Art of Explanation

Categories: book, feedback, marketing, promotion


We're approaching a new phase in getting The Art of Explanation into the world. Now that the writing is 99% done, we need to think about marketing and promotion. Soon I will have a meeting with Wiley (the publisher) and start putting together a marketing plan. In preparation for this phase, I hope to learn as much as I can. I would love your help.  If you have written/promoted a book, worked in publishing, marketing, PR, or simply have ideas, I'd love to hear your thoughts. I am a first time... Continue Reading

Get Out the Red Pens - Page Proofs are Here!

Posted by: leelefever on July 25, 2012- 9:32am

Topic: Art of Explanation

Categories: author, book, editing, Explanation, publishing


The march towards publishing The Art of Explanation continues on swimmingly.  The publisher recently sent over "page proofs" which are hard copies of the book as it will appear in the real thing.  Reviewing the proofs is our last chance to make any corrections and changes before the book gets printed. When I send these puppies back, my work (in writing at least) is pretty much done.  Phew. The book comes out in print and ebooks on October 8th. Here are some photos of the proofs... The book has... Continue Reading

The Art of Explanation Cover

Posted by: leelefever on May 9, 2012- 11:38am

Topic: Art of Explanation

Categories: book, cover, Explanation, publishing


Well, The Art of Explanation book is getting a lot more real.  A few days ago we finalized the cover for the book: What do you think? If you'd like to track our progress, check out the Art of Explanation website. 

Art of Explanation Book Update

Posted by: leelefever on April 25, 2012- 9:59am

Topic: Art of Explanation

Categories: book, Explanation, publishing, writing


Over the past month, Sachi and I have been neck-deep in ideas surrounding explanation, and it has been one of the most creative times in our lives.  As you may remember, I'm writing a book called The Art of Explanation that will be out in October of 2012.  To make our deadlines with the publisher, we took time this month to focus almost solely on the book - and that we did.  I've written and Sachi has edited almost 60,000 words in the last month or so, which is much more than will appear in the... Continue Reading

I'm Writing a Book About Explanation

Posted by: leelefever on March 7, 2012- 7:50am

Topic: Art of Explanation

Categories: announcement, book, Explanation, news


  It’s true. The book is called “The Art of Explanation” and it should hit the shelves in the fall of 2012, published by Wiley & Sons.     The Big Idea:   The Art of Explanation is built on the very simple idea that explanation is a skill that can be learned and improved. The book is designed to help people rethink how they communicate and learn to package ideas into simple explanations that make people care, whether it’s at home, work or school.    Background:   For many years, I’ve been a... Continue Reading