All posts for “Explanation”

Explanation

Video: Preparing an Emergency Plan

Posted by: leelefever on April 27, 2010- 5:00pm

Topic: Common Craft Video

Categories: emergency plan, Explanation, video

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Today we're publishing a new video called "Preparing an Emergency Plan - Explained by Common Craft" If you've seen the news lately, you know there is no shortage of emergencies.  Tornadoes, hurricanes, winter storms, earthquakes, fires, it's all out there.  We don't like to think about them affecting us, but they can.  This video is focused on making a plan so that you and your family or loved-ones know what to do when an emergency happens.  It only takes 20 minutes to create an emergency... Continue Reading

1/29 Explainers Video: What is Geocaching?

Posted by: leelefever on March 30, 2010- 5:00pm

Topic: Explainer Network

Categories: 1/29, Explanation, geocaching, video

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1/29 Explainers, members of our Explainer Network of video producers, recently released a couple of great videos that highlight their work. Nick and the folks at 1/29 have serious video chops and have been putting them to good use in short, animated videos like the ones below. What is Geocaching? (produced for GoGeocaching- currently has nearly 90k views in two weeks!) Atlassian also hired 1/29 to create this fun video about JIRA Studios which integrates with Google Apps. Like all members... Continue Reading

Video: Augmented Reality - Explained by Common Craft

Posted by: leelefever on March 22, 2010- 5:00pm

Topic: Common Craft Video

Categories: augmented reality, Explanation, mobile, video, web

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Today we're releasing a new video: Augmented Reality - Explained by Common Craft We don't make a habit of making videos about every new gadget or technology. Everyone once in a while though, a technology captures our attention and becomes a candidate for a video. The video we've published today caught our attention - it's a topic that I think we'll be hearing a lot more about in coming years. It combines information from the web and reality - what you see through a camera phone.  By making... Continue Reading

Video: Saving for Retirement (401ks) in Plain English

Posted by: leelefever on September 29, 2009- 5:00pm

Topic: Common Craft Video

Categories: Explanation, money, paperworks, plainenglish, video

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Today we've published a new video "Saving for Retirement in Plain English". Since we first considered making the series of videos on Money, we've had our eyes on retirement savings. Not just our retirement, but yours. Too many people start saving too late and/or don't know the basics of why retirement accounts like 401ks and IRAs make sense. This video is aimed at helping people see the long term benefits of retirement accounts.Who is it for?  Along with use in schools, we see this video being... Continue Reading

Welcoming Two New Members of the Explainer Network

Posted by: leelefever on September 20, 2009- 5:00pm

Topic: Explainer Network

Categories: business, Explanation, network, video

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We're so excited to have two new members of our Explainer Network of custom video producers.  Lilipip is a Seattle-based company that has been making videos for years. They're seeing new opportunities in the world of animated video explanations and we think they'll be a great fit for the Network.  From their listing: We make animated videos about your product, service, or concept. We’re an “Open-Source Creative” team with transparent pricing and processes – featuring global artists with a wide... Continue Reading

Video: Stock Markets in Plain English

Posted by: leelefever on September 1, 2009- 5:00pm

Topic: Common Craft Video

Categories: Explanation, financialbasics, money, ourwork, video

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Today we've published a new video: Stock Markets in Plain English This video is one of our most requested and focuses on a few basic ideas: Why companies offer their stock to the public Why people buy and sell stocks What makes stock prices change How we measure stock markets using indices This video is part of our Money series and one of the first to touch on markets.  It was also one of the toughest to make. Economic forces like supply and demand can quickly turn into rabbit holes. Keeping... Continue Reading

Custom Video: SharePoint in Plain English

Posted by: leelefever on August 16, 2009- 5:00pm

Topic: Custom Video

Categories: Custom Video, Explanation, microsoft, ourwork

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While licensing our videos is still the focus of our business, we have taken on a few custom projects this summer. The first to be published is a video we were hired to produce called "SharePoint in Plain English," about Microsoft's enterprise collaboration tool. The focus of the video is to introduce Sharepoint and illustrate the old way (project info exists on multiple computers) vs. new way (project info lives in SharePoint). Updated: Microsoft has made this video available for download so... Continue Reading

New Explainer Network Member: 1/29 Explainers

Posted by: leelefever on August 12, 2009- 5:00pm

Topic: Explainer Network

Categories: business, Explanation, network, video

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We're excited to announce a new member of the Common Craft Explainer Network, 1/29 Explainers. Executive producer Nick Seuser and the 1/29 team have ton of experience in the film and video world. Our introduction to 1/29 was through the "Behind the Logic" series of videos they did for Pandora. You can watch them on the 1/29 Explainers home page. We were impressed with the entertaining creative way they explain the logic that connects the music that plays via Pandora.  Here's an example: 1/29... Continue Reading

Explainer Tip: Remember the Curse of Knowledge

Posted by: leelefever on August 10, 2009- 5:00pm

Topic: Art of Explanation

Categories: explainer tip, Explanation, lesson, ourwork

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The following post is a part of a series called "Explainer Tips" where we share lessons we've learned in crafting explanations. One of the books that I read just before creating our first videos was Made to Stick by Chip and Dan Heath.  More than almost any other, this book helped me see new opportunities to present ideas in a unique way.  One idea from the book really stands out - it's The Curse of Knowledge We've all experienced it - in talking to a doctor, an engineer or academic, we get... Continue Reading

Explainer Tip: Stop Talking About Technology

Posted by: leelefever on July 27, 2009- 5:00pm

Topic: Art of Explanation

Categories: explainer tip, Explanation, lesson, our work

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The following post is a part of a series called "Explainer Tips" where we share lessons we've learned in crafting explanations. You likely have friends and family members who consider themselves non-technical.  When discussion turns to anything related to computer, they throw up their hands and say "I just don't get tech stuff!"  The truth is, this is the vast majority of people.  And it's completely understandable why they feel this way. Technology can be very intimidating and many of the most... Continue Reading

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