All posts for “Explanation”


Video: Insurance in Plain English

Posted by: leelefever on July 20, 2009- 5:00pm

Topic: Common Craft Video

Categories: Explanation, financialbasics, money, ourwork, video


Today we've published a new video: Insurance in Plain English As we wrote recently, we're focusing on our Money category over the next month or two.  This video, Insurance in Plain English, is meant to explain why insurance exists, what service it provides, how it works and what role it plays in being financially responsible. Insurance is a concept that surrounds us all the time. In fact, it's so common that it's easy to assume that everyone understands it and why it makes sense.... Continue Reading

Explainer Tip: Make People Care

Posted by: leelefever on June 25, 2009- 5:00pm

Topic: Art of Explanation

Categories: explainer tip, Explanation, lesson, our work


The following post is a part of a series called "Explainer Tips" where we share lessons we've learned in crafting explanations. Looking back on my education, one thing becomes clear: I was a not a good math student. What I've learned since then, is that I had the potential to enjoy math, but there was a mismatch between the way I needed to learn and the way I was taught. I wrote about this previously in a post called "Talkin Bout My Education." Math turned me off because it seemed like... Continue Reading

Video: Twitter Search in Plain English

Posted by: leelefever on June 15, 2009- 5:00pm

Topic: Common Craft Video

Categories: Explanation, ourwork, plainenglish, twitter, video


Today we released a new video called "Twitter Search in Plain English" The video uses an metaphor of the small town of "Twitterville." The town has an election and the people use Twitter to track real-time news, a hashtag to organize discussions and trends to find new information. While it wasn't our intention, the video matches closely with the events currently taking place in Iran, where people are using Twitter to organize and share news about their disputed election. If you know people who... Continue Reading

A Better Way to Learn Chemistry

Posted by: leelefever on June 8, 2009- 5:00pm

Topic: education

Categories: Explanation, science, video


If I could have learned chemistry this way, I might have discovered a career in science. Via Daily Dish
Today we published a new video called "Preparing an Emergency Kit in Plain English." This video represents a new kind of relationship for Common Craft. A while back, we were contacted by Public Safety Canada (PSC) about this subject and we saw a couple of opportunities.  First, we could work on a video that has the potential to have a positive impact.  Second, we saw an opportunity for a win-win in terms of the video's ownership - something we call a hybrid relationship. Emergency kits are a... Continue Reading

Explanatory Accident Slings

Posted by: leelefever on May 3, 2009- 5:00pm

Topic: humor

Categories: Explanation, healthcare


These slings by Bem Legaus are sure to start a conversation:         Via BoingBoing

Common Craft Kindle Books: Better on the iPhone

Posted by: leelefever on March 8, 2009- 5:00pm


Categories: amazon, ebook, Explanation, iphone, kindle


As you may have seen, Amazon recently published the Kindle for iPhone App that allows iPhone users to purchase and read Kindle books on the phone.  Of course, one of the first things we did was to see how our Kindle Books look.  We were excited to see that our Kindle Books are in color look better on the iPhone than on the Kindle, thanks to the nice iPhone screen. Compared to: Another shot of the color:

Eleven Common Craft Kindle Books for Your New Kindle

Posted by: leelefever on February 22, 2009- 4:00pm


Categories: business, ebook, Explanation, kindle


Sometimes we think about our videos not as videos, but little lessons. Whether you watch them in a video, or read the script with visuals, the messaging should be just as effective.  This is where we got the idea for our Common Craft Kindle books.  If someone has a Kindle wireless reading device and wants to learn about Twitter or the basics of Investing money, they should be able to spend a couple of bucks and get up to speed in a few minutes.  More about our Kindle Books here. As of... Continue Reading Your Visual Resource for All Things WordPress

Posted by: leelefever on January 16, 2009- 4:00pm


Categories: blogging, Explanation, video, wordpress


Michael Pick of Automattic was one of our Explainers to Watch in 2009 and he's already delivered. is a new platform for learning about Wordpress via videos and screencasts.  The intro on the site does a good job of making the case: This is exciting to see and something I think other companies will be doing in the future. If we consumers are lucky, companies will stop depending on crappy instruction manuals and make videos instead. The biggest barrier? People to make... Continue Reading

Study: Americans Overwhelmingly Demand Simple Communications

Posted by: leelefever on January 13, 2009- 4:00pm


Categories: business, Explanation, news, plainenglish, politics


Siegel+Gale recently completed a year long study of 1,214 American homeowners and investors that shows huge demand for simple, plain English communications.  A few interesting quotes: Fully 84% of all consumers say they are more likely to trust a company that uses jargon-free, plain English in communications. And 79% say they think it is “very important??? that President Obama “mandate that clarity, transparency, and plain English be a requirement of every new law, regulation and policy... Continue Reading