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Meet Liz. The CEO of her small company has asked her to create for the company website a three minute video that uses interviews, scenes from the office and music.
She provided one hour of digital footage for Liz to edit.
This is exciting, but a challenge. She has uploaded playful videos to Facebook, but has done nothing like this. To turn a bunch of footage into a short and useful video she’ll need to edit it using a computer and software.
Her first step is to get the video footage from the camera to the computer. She connects the camera and imports the video and audio using the editing software that came with the computer.
The footage appears in her software in clips, which are like scenes. These clips are the raw materials she’ll use to make a video.
But first, she needs a plan. What is the video about? What points will it cover? Answering these questions will help her select the right scenes and leave out what she doesn’t need.
With her plan in place, she watches and selects the scenes she wants to use by dragging them onto the timeline, where they show up as video and audio tracks.
This process cuts the video down to five minutes in length. Next she needs to refine scenes. This means removing a few sections and making small changes. Using the timeline, she can simply select the section of the video she doesn’t need and remove it with a click and then move the rest of the video over.
This is like editing with real film in the old days, where editors would remove scenes by cutting the film and taping the ends back together. Soon enough a rough version of the video is ready to watch and she can see that it all happened through a simple process of plan, select, and refine.
Next for Liz is audio. She needs a way to add music and narration to existing scenes. According to her plan, she reviews each video clip and removes the audio tracks of some scenes.
Then, just like importing video from the camera, she imports the audio files she wants to use and drags the audio clips onto the timeline under the video clips. To get them just right, she refines the audio too, trimming each clip to just the right length. Once again, plan, select, refine works to create her video.
After a last bit of refining, the 3 minute video is ready - and it looks awesome. She saves the video on her computer and uploads it to a website that makes it easy to share. Soon, her work is available for all to see, the CEO is happy and she’s ready for her next video project.
What it teaches
We are shooting and sharing video more than ever before. To make it useful, we need to learn the basics of turning raw video footage into a short video. This is the story of Liz, who edits a video for her company’s website. It teaches:
• How video footage moves from the camera to the software
• Why video planning matters
• How to edit using a system of Plan, Select, Refine
• How to replace audio for specific scenes
• What to do with a finished video
The Explainer Network
Our network of custom video producers can create short, animated videos that make your product or service easier to understand.