All posts for “education”


A Classic Economics Debate - As a Rap Music Video

Posted by: leelefever on April 29, 2011- 10:19am

Topic: video

Categories: economics, education, Explanation, money


John Papola and Russ Roberts at have made a second video that uses rap and a very well-produced music video to contrast the economic thoeries that are a big part of the political debate about what to do with a failing economy.  I'm really impressed with the format and content - and the song is actually kind of catchy too.  Fight of the Century: Keynes Vs. Hayek - Round Two:

Speaking at the Texas Library Association Conference

Posted by: leelefever on March 6, 2011- 4:00pm

Topic: Speaking

Categories: education, library, presentation, travel


It's true. Sachi and I are attending the Texas Library Association Conference in Austin, April 12-15th.  I will be presenting on Thursday the 14th at 2pm and my talk is called "The Art of Explanation - in Plain English". I hope you'll come. This will be our first library conference and we're really excited to meet people like you and take it all in.  Librarians are among our most dedicated fans and this conference is one of the biggest events in the library world.  If you're going to the... Continue Reading

Citrix GoToTraining - Custom Video

Posted by: leelefever on January 4, 2011- 4:00pm

Topic: Custom Video

Categories: Custom Video, education, our work, training


The world of education and training has seen its share of innovation recently.  After hundreds of years of in-person stand-up training, educators have new options. Products like GoToTraining now allow teachers to host classes online. While a number of teachers have made the jump to online training, there are many who have valid concerns about the impact on the training experience.   This custom video is designed to introduce GoToTraining and outline some of the features that make online... Continue Reading
When people ask about the inspiration for our style of videos, I often say that our videos reflect the way that I wish I had learned in school. My learning style wasn't a good match for the way I was taught.  Recently we completed a custom video project with the Buck Institute for Education (BIE) that focuses on a Project Based Learning or "PBL", and boy did it open my eyes. I can now see that I needed teachers who put PBL to work. I needed to get up from my desk and engage. I needed to work on... Continue Reading

Richard Byrne Explains Why He'd Pay for a Free Video

Posted by: leelefever on July 28, 2010- 5:00pm

Topic: Licensing

Categories: business, education, strategy, teachers


Richard Byrne over at Free Tech for Teachers has been one of our biggest supporters in the edu-blogging world and was kind enough to highlight a few of our videos in a recent post called "Three Common Craft Videos That Should Be In Your Training Library."  In this post, Richard states: I like Common Craft videos for the clear simplicity of their presentations. For that reason I actually purchase copies of the videos to save on my hard drive. I encourage you to do the same if you use their... Continue Reading

Meet Us at NECC (National Educational Computing Conference)

Posted by: leelefever on June 1, 2009- 5:00pm

Topic: event

Categories: conference, education, travel


Sachi and I will be attending the National Educational Computing Conference (NECC) later this month in Washington DC. This will be our first time attending the conference, so you may see us wandering around with lost looks on our faces. Because it's such a huge conference, we're hosting a Tweetup [?] so that we can be sure to meet you. Come say hello!   Date: Monday June 29th, 2009 Time: 4:30-6pm Location: Old Dominion Brew House - Convention Center (we've reserved a room in the back) Map You... Continue Reading

A Model for Applying Common Craft Videos

Posted by: leelefever on February 8, 2009- 4:00pm


Categories: AtoZ, business, education, ourwork, thissite, videos


People often ask how our presentation quality videos are used in professional and educational settings. From talking to educators and influencers, we've learned that our videos are often used to introduce a subject - to get everyone on the same page at the beginning of a class, workshop, etc. Recently, as part of our planning for 2009, we came up with a model that helps tell this story.  We call it the A-to-Z Scale. The scale represents the path to learning a subject. On the left side are... Continue Reading

How Education Became Our Focus

Posted by: leelefever on January 25, 2009- 4:00pm


Categories: business, education, future, ourwork


I'm a big believer that every business needs to understand exactly what business they are in - and for us, this has been a journey.  I'm confident, through months of discussion and testing, that we've defined this direction for Common Craft.  Here is what we learned: I started Common Craft in 2003 to do consulting.  It was just me and I provided consulting services.  Once we started making videos, we were hired to make custom videos.  Again, we were a services business.  In the summer of 2007,... Continue Reading

What to Expect From Common Craft in 2009

Posted by: leelefever on January 3, 2009- 4:00pm


Categories: business, education, Explanation, future, thissite


In a word: Education. Our goal in 2009 is to make explanatory videos that have a positive impact.  To get there, we plan to focus of video subjects that are educational in nature and help address some of the big problems we face. We plan to introduce new series of videos that diverge from our Web roots and cover subjects that we believe need to be covered.  You'll see the first of these starting very soon and continuing into February.  We're starting with the basics - big ideas that will be... Continue Reading

Edublog Awards: Common Craft Needs Your Vote

Posted by: leelefever on December 18, 2008- 4:00pm


Categories: award, blogs, buzz, education


This is coming a bit late, but The Common Craft Show has been nominated for an Eddie - An Edublog Award in the category of Best Educational Use of Video/Visual.  The polls close tomorrow - we're hoping for a late-breaking victory. Thanks! Update:  Thanks so much everyone.  We came in second, which makes us proud. You can view the results by clicking "view result" on the poll.  It wasn't even close really, Steve Spangler's Blog, which focuses on science education, got the lion's share of... Continue Reading