All posts for “blogs”


Reactions to the New Common Craft

Posted by: leelefever on August 16, 2011- 10:35am

Topic: buzz

Categories: blogs, marketing, PR


We've been lucky over the years. Our videos tend to speak for themselves and have helped to build a little buzz and help our brand without too much formal PR.  But with the launch of the new site, we thought a little buzz would help get the word out about the our new direction. Below are links and excerpts from a few blog posts about the new Common Craft. Todd Bishop, Geekwire News:  Paper, Scissors and New Membership Model for Video Firm Common Craft Seattle’s Common Craft video firm has... Continue Reading

Common Craft - NOT a Viral Video Company

Posted by: leelefever on March 14, 2010- 5:00pm

Topic: business

Categories: blogs, licensing, video, viral


I've been really excited to see the feedback about the new Web License. Asking people to pay to embed a video has raised questions and responding to them has been an interesting experience. If nothing else, it's eye-opening to see what people are assuming about our business. For example, Mike Masnick at Techdirt wrote an article called "Viral Video Producers Want To Charge You to Embed Their Videos."  Then, Steven Hodson at Inquisitor follow up the Techdirt article with "Common Craft... Continue Reading

ReadWriteWeb on Common Craft

Posted by: leelefever on December 28, 2008- 4:00pm


Categories: blogs, business, buzz, clientwork, network


Marshall at ReadWriteWeb, posted a story today about Common Craft that was actually published a few months back, but has been reposted at a "redux."  It's one of my favorite bits of press and called "How Common Craft Stopped Doing Client Work, in Plain English."  I don't know of any other blog post that tells our story better. Since the original story was posted in September, we've created a resource that helps organizations in need of custom videos find producers who can help.  It's called... Continue Reading

Edublog Awards: Common Craft Needs Your Vote

Posted by: leelefever on December 18, 2008- 4:00pm


Categories: award, blogs, buzz, education


This is coming a bit late, but The Common Craft Show has been nominated for an Eddie - An Edublog Award in the category of Best Educational Use of Video/Visual.  The polls close tomorrow - we're hoping for a late-breaking victory. Thanks! Update:  Thanks so much everyone.  We came in second, which makes us proud. You can view the results by clicking "view result" on the poll.  It wasn't even close really, Steve Spangler's Blog, which focuses on science education, got the lion's share of... Continue Reading - Where Did You Go?

Posted by: leelefever on December 10, 2008- 4:00pm


Categories: blogs, Explanation


By the time I discovered the blog at, it had gone dark.  The authors "Tom" and "Dave" had covered Common Craft , Scott McCloud's work at Google and a host of other explanation-related topics since January of 2007. Now the blog has sat unused since September 4th.  I'm writing because I hope will come back.  I've tried to find the owner of the site, but the WHOIS lookup only shows the host's name.  I even thought Tom and Dave might be the Tom Crawford and Dave... Continue Reading

Why I Stopped Reading Blogs (for a while)

Posted by: leelefever on September 13, 2008- 5:00pm


Categories: blogs, lightweight, personal, rss


1000+ items.  That's what Google Reader told me I need to read to catch up with my RSS subscriptions.  It's intimidating.  My RSS feeds were mocking me. I could see them with sneaky voices "hee hee, you'll never read me, you don't have the time. ha ha."  The sad part is, they were right. I stopped opening my RSS reader months ago.  It wasn't a concerted effort, I just didn't do it. What I found was that longer I stayed away, the easier it was to stay away.  Returns diminished with each passing... Continue Reading

Blogs-n-Dogs Day One

Posted by: leelefever on December 4, 2005- 4:00pm


Categories: blogs, business, event, friends, travel


I'm struck by how big the subject of blogs has become. A blog itself is one thing, but the world of products, tools and services that accompany blogs is very nearly overwhelming. Subscribing to a tag on flickr with RSS is not something that tanslates easily to people new to blogging. There has been a great mix of cool tools and practical points today. Here are some highlights in list form...Darren Barefoot and Susie Gardner related these points about blog writing... It's not about the most... Continue Reading

Blogs'n'Dogs: A Workshop in Banff, Alberta, Canada

Posted by: leelefever on October 19, 2005- 5:00pm


Categories: blogs, business, canada, event, travel


Rain City Studios and the Banff New Media Institute (BNMI) have put together a very, very cool event. It’s called Blogs-n-Dogs and it’s a four day event in Banff, Alberta, Canada that includes workshops and information sessions on topics like: Managing your public life online Blogging and the arts: Web 2.0 independent music publishing, photographers and artists Personal blogs and portals Blog writing style How to make money with your blog Building your community and traffic,... Continue Reading

Microsoft is Serious About Blogging

Posted by: leelefever on September 28, 2005- 5:00pm


Categories: blogs, business, microsoft, ourwork


Over the last few weeks I’ve been working with the folks at Microsoft, like Bill Reid, Korby Parnell and Jonathan Grudin, to learn more about blogging at Microsoft for a related project at the company. Here are some of my broad observations: Microsoft is serious about blogging. They have support from the very top and the biggest reason for the support is the increasing value of transparency and putting a human face on Microsoft. See this video of Steve Ballmer.   The demand comes from... Continue Reading

Global PR Blog Week 2.0 and Our Paper

Posted by: leelefever on September 19, 2005- 5:00pm


Categories: blogs, business, ourwork


Nancy White and I have been continuing our work on the March of Dimes "Share" online community. We're about to finish a second phase of updates- the last for a while. What a great project. We have been writing our story of helping to build the Share community over the last few weeks and were honored to have the paper invited to the Global PR Blog Week 2.0, going on this week. The paper is called: Surprising Partners: Adding Blogs to an Existing Non-Profit Community. You can read it, along... Continue Reading