We've been lucky over the years. Our videos tend to speak for themselves and have helped to build a little buzz and help our brand without too much formal PR. But with the launch of the new site, we thought a little buzz would help get the word out about the our new direction. Below are links and excerpts from a few blog posts about the new Common Craft.
All in all, I think it’s a great move. Today more than ever, teachers and businesses are looking for ways to incorporate video into their educational practices. But there’s a shortage of quality video to choose from, and for many, creating their own videos is simply not feasible.Enter Common Craft, who already has a reputation as a top creator of short, practical educational videos. Says LeFever:“We’re building a platform that will allow us to understand the needs of our members and grow our video library significantly based on that relationship. It’s a win-win.”If you use video to education clients, employees, or students, I’d recommend giving Common Craft’s video subscription service a look. You’ll be hard pressed to find many other sources for videos that entertain and charm as much as they educate.
But I also think the two videos above just prove one thing, Common Craft cannot be copied. No one but Lee and Sachi have the pixie dust to turn 3 minute videos into something magical. I totally agree with this piece of the press release:"The simple format, clear communication and lighthearted attitude connects with people on a fundamental level. They make people smile in three minutes."
As the pay-TV industry has learned over the years - and Netflix has more recently - the pay-once/watch-as-much-as-you'd like aspect of subscriptions is very compelling. The purchase decision needs to be made just once up-front and thereafter the provider can focus on delivering value. That's the approach Common Craft is now using and it looks like a smart move.
There are a lot of reasons I'm delighted by this latest evolution, not the least of which is my happiness at seeing friends succeed. But maybe the biggest one is this:Nearly every traditional business model for content creation is in turmoil these days. Books, newspapers, television, movies, music — all of those industries are scrambling to cope with the challenges of a new and dynamic digital world. So when someone comes along who can create something terrific, who can do it really well, and can turn that into a viable business, it offers real hope for anyone who wants to earn a livelihood from their creative talents and skills.