All posts for “business”

Richard Byrne Explains Why He'd Pay for a Free Video

Posted by: leelefever on July 28, 2010- 5:00pm

Categories: business, education, Licensing, strategy, teachers

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Richard Byrne over at Free Tech for Teachers has been one of our biggest supporters in the edu-blogging world and was kind enough to highlight a few of our videos in a recent post called "Three Common Craft Videos That Should Be In Your Training Library."  In this post, Richard states: I like Common Craft videos for the clear simplicity of their presentations. For that reason I actually purchase copies of the videos to save on my hard drive. I encourage you to do the same if you use their... Continue Reading

Licensing Highlight: Verisign and Secure Websites

Posted by: leelefever on May 19, 2010- 5:00pm

Categories: business, Licensing, our work, verisign

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Verisign is one of the most trusted names in the web security world and they've become a great example of how Common Craft videos can be put to work to educate customers.  Web security is often taken for granted and many people and organizations don't really understand what makes a website secure, or how to tell. Our video makes it simple for non-techies. As you can see above, we've licensed our Secure Websites video to Verisign for use as part of the their SSL Information Center.  We worked... Continue Reading

Case Study: Common Craft Videos and a School District

Posted by: leelefever on April 5, 2010- 5:00pm

Categories: business, Case Study, licensing, ourwork, schools

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Among our favorite licensing customers are teachers and school districts.  We take a lot of pride in making videos that are used to educate students and staff.  From time-to-time, we ask school systems for feedback and information on how the videos are used.  Below you'll find a short case study about how this system is using the videos. The school system prefers that we not use their name in this post, but the information is from their technology coordinator: Please tell us the basics of your... Continue Reading

Welcoming Two New Members of the Explainer Network

Posted by: leelefever on September 20, 2009- 5:00pm

Categories: business, Explainer Network, Explanation, network, video

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We're so excited to have two new members of our Explainer Network of custom video producers.  Lilipip is a Seattle-based company that has been making videos for years. They're seeing new opportunities in the world of animated video explanations and we think they'll be a great fit for the Network.  From their listing: We make animated videos about your product, service, or concept. We’re an “Open-Source Creative” team with transparent pricing and processes – featuring global artists with a wide... Continue Reading

Common Craft's Wikipedia Page

Posted by: leelefever on August 24, 2009- 5:00pm

Categories: business, buzz, Help, media, wiki

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Yaay! We have a page on Wikipedia. Now what? As you may know, Wikipedia pages tend to evolve over time as users contribute new information and we're excited to see the Common Craft page evolve.  But first we're hoping to build on a solid foundation - and we need your help. The information that's there is a good start, but it can be better.  As the owners, it's not kosher for us to edit the page, so we'll be adding suggestions to the "talk" section over time (a few are there now). If a... Continue Reading

New Explainer Network Member: 1/29 Explainers

Posted by: leelefever on August 12, 2009- 5:00pm

Categories: business, Explainer Network, Explanation, network, video

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We're excited to announce a new member of the Common Craft Explainer Network, 1/29 Explainers. Executive producer Nick Seuser and the 1/29 team have ton of experience in the film and video world. Our introduction to 1/29 was through the "Behind the Logic" series of videos they did for Pandora. You can watch them on the 1/29 Explainers home page. We were impressed with the entertaining creative way they explain the logic that connects the music that plays via Pandora.  Here's an example: 1/29... Continue Reading
Here's a question for you: Were you taught about financial responsibility when you were young?  When I ask this question, the vast majority of people respond with a quick "nope." I sure wasn't. In my high school I learned to recite a poem from BeoWulf in Olde English, but never learned about 401ks or compound interest. In light of the current financial crisis, we want to do our part to make sure people understand the important elements of personal finance and being financially responsible. The... Continue Reading

Potential Confusion Avoided - rPath Video

Posted by: leelefever on July 6, 2009- 5:00pm

Categories: business, help request, legal, ourwork, video

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Yesterday, we posted about a video by a company called rPath with the title "Cloud Computing in Plain English." Read about it here. The blog post came as a result of our unsuccessful efforts over six months to illustrate to rPath that their video, because of the combination of the "in Plain English" title and use of paper-cut outs on a whiteboard, was a source of confusion for Common Craft customers. Because rPath insisted on using legal means to communicate their stance, we chose to take a... Continue Reading
Updated: The issue described below has been resolved. You can read about it here. While we are happy to be an inspiration for educators and individuals, sometimes we see examples of commercial organizations that choose to make videos that cause potential confusion. When a video uses paper cut-outs on a whiteboard and "in Plain English" in the title, people may mistake it for part of the Common Craft video series. This confusion compromises the hard work we've put into building the Common Craft... Continue Reading

Introducing the New CommonCraft.com

Posted by: leelefever on May 17, 2009- 5:00pm

Categories: business, feedback, thissite

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A few months back, we made re-thinking our web site a top priority. We needed a better way to organize, display and sell our videos. At the same time, we saw an opportunity for our website to feel like a Common Craft video. Today is the official launch of the new CommonCraft.com and we can barely contain ourselves. A few things: 1. We need your help. As with anything new, bugs, typos, and issues of all sorts are expected. Please contact us, or leave a comment here if you see anything out of... Continue Reading

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