Marketing genius and author Seth Godin recently wrote about the use of analogy in educating others and frames an idea that's near and dear to my heart:
Marketing, like all forms of art, requires us to learn to see. To see what's working and to transplant it, change it and amplify it.
We don't teach this, but we should. We don't push people to practice the act of learning by analogy, because it's way easier to just give them a manual and help them avoid thinking for themselves.
The... Continue Reading