Our Product is Explanation
All posts for “business”
Today we’re announcing a new video: Twitter for Business - Explained by Common Craft.
Twitter has been a big part of the Common Craft story. In 2008 we made a video called Twitter in Plain English that was present on the Twitter home page for over a year, introducing millions to both Twitter and Common Craft. Since that time Twitter has evolved in many ways. As it became a powerful way to track news and discover information, we made a video on Twitter Search. Now that it’s become a... Continue Reading
How We Think About Creative Commons
Posted by: leelefever on February 16, 2012- 1:58pm
Categories: business, Creative Commons, licensing, strategy
As you may have seen, we recently published a video about copyright and Creative Commons. It tells the story of a photographer who discovers ways to use both for her goals. Recently, the Creative Commons organization saw the video and asked an important question in a tweet:
Nice video on how a photographer might use #CC licenses: http://t.co/rfmG5GEf (in draft) @CommonCraft Will you CC license this video? :)
Our answer is “no” - and here’s why:
We think Creative Commons is an excellent idea... Continue Reading
Recently comedian Louis C.K. has made a lot of news by offering his most recent comedy special for $5 via his website. That doesn’t sound amazingly disruptive in itself, but if you dive a little deeper, you’ll see that it's an experiment that shines a light on the future of media.
Let’s look at the normal process. A creative person creates something amazing; it could be a video, a album, artwork, whatever. They often work, under contract, with media companies to sell it. This gives them... Continue Reading
It's true! We just launched our new website and business. Here’s a quick review:
Common Craft is now a video subscription service. You or your organization can become a Common Craft member and have your own online library of all current and future Common Craft videos for use in classrooms and on the web.
Membership features include:
Instant access - your own growing library of Common Craft videos
Sharing tools - easily embed, display or download any video
Worry-free membership - no extra fees... Continue Reading
It’s taken years and lots of discussions with our fans to understand the answer to the simple question: what is Common Craft for? We’re just a small company, we don’t have a research department or salespeople pounding the pavement. We have to learn from what people say online, in email, discussion and phone calls. The summary of this input has helped us define the future of Common Craft and the new direction we’re taking this summer.
For example, just yesterday we received messages that... Continue Reading
Video: Social Media and the Workplace - Explained by Common Craft
Posted by: leelefever on November 29, 2010- 4:00pm
Categories: business, Common Craft Video, Explanation, paperworks, social media
Today we’re publishing a new video called Social Media and the Workplace - Explained by Common Craft.
As so many of you know, Social Media and especially sites like Facebook and Twitter are changing the way that organizations think about external communication. Our goal with this video was to help organizations see how the environment is changing and highlight what they can do to be a productive part of it. This video uses an example that highlights a reaction to a crisis, but the message is... Continue Reading
Two Interviews - Art Heroes Radio and New Media Radio Hour
Posted by: leelefever on September 23, 2010- 5:00pm
Categories: business, buzz, Explanation, Interview
Over the past week I've been fortunate to have been interviewed by a couple of great folks.
Art Heroes Radio with John T. Unger (about 1 hour)
John and I go way back. Well, as far back as SXSW three years ago anyway. John is best known for his fire bowls, but he does a lot of tech work as well. He's also really interested in the art community online, small business and making a living via art and creativity. in the interview we talked a lot about the process of making a Common Craft video -... Continue Reading
Richard Byrne over at Free Tech for Teachers has been one of our biggest supporters in the edu-blogging world and was kind enough to highlight a few of our videos in a recent post called "Three Common Craft Videos That Should Be In Your Training Library." In this post, Richard states:
I like Common Craft videos for the clear simplicity of their presentations. For that reason I actually purchase copies of the videos to save on my hard drive. I encourage you to do the same if you use their... Continue Reading
Verisign is one of the most trusted names in the web security world and they've become a great example of how Common Craft videos can be put to work to educate customers. Web security is often taken for granted and many people and organizations don't really understand what makes a website secure, or how to tell. Our video makes it simple for non-techies.
As you can see above, we've licensed our Secure Websites video to Verisign for use as part of the their SSL Information Center. We worked... Continue Reading
Among our favorite licensing customers are teachers and school districts. We take a lot of pride in making videos that are used to educate students and staff. From time-to-time, we ask school systems for feedback and information on how the videos are used. Below you'll find a short case study about how this system is using the videos. The school system prefers that we not use their name in this post, but the information is from their technology coordinator:
Please tell us the basics of your... Continue Reading