All posts for “business”

Interview on Sprouter.com

Posted by: leelefever on July 11, 2012- 10:40am

Categories: article, business, buzz, entrepreneurship, interview, Interview

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  Today the nice folks at Sprouter.com published an article that was based on an interview I did with them recently.  Sprouter is a resource for start-ups and the interview is focused more on the business of Common Craft than the explanations.  A sample: LeFever believes the biggest lesson he’s learned from the process of building Common Craft is to invest in the future. “Every business needs cash flow and services (consulting, etc.) are a way to generate cash today. But you also have to be... Continue Reading

This Could Be Your Website's Video Library

Posted by: leelefever on June 7, 2012- 11:29am

Categories: business, Common Craft, learning, strategy, video

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When we opened the Common Craft membership service, we made every video in our library available for embedding on other websites. Our vision was to give organizations of all types a new resource for educating and informing their visitors.  Just recently we saw a great example of this idea at work. A small religious organization in Pennsylvania created a page that serves as their very own library of educational Common Craft videos. With this simple page, they can offer their fans and visitors an... Continue Reading
Late last year I was invited to present at an event called Big Ideas Fest, which focuses on change and inspiration related to K-20 education.  My presentation, entitled "Viral to Valuable" was about 15 minutes long and appeared during a track of the conference called "Scale and Spread", which related to scaling and spreading an idea.  If you're interested in the Common Craft story and how we came to focus our business on video as a digital product, etc., I tell the story in this video: To find... Continue Reading
Today we’re announcing a new video: Twitter for Business - Explained by Common Craft.     Twitter has been a big part of the Common Craft story.  In 2008 we made a video called Twitter in Plain English that was present on the Twitter home page for over a year, introducing millions to both Twitter and Common Craft. Since that time Twitter has evolved in many ways.  As it became a powerful way to track news and discover information, we made a video on Twitter Search.  Now that it’s become a... Continue Reading

How We Think About Creative Commons

Posted by: leelefever on February 16, 2012- 1:58pm

Categories: business, Creative Commons, licensing, strategy

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As you may have seen, we recently published a video about copyright and Creative Commons.  It tells the story of a photographer who discovers ways to use both for her goals. Recently, the Creative Commons organization saw the video and asked an important question in a tweet: Nice video on how a photographer might use #CC licenses: http://t.co/rfmG5GEf (in draft) @CommonCraft Will you CC license this video? :) Our answer is “no” - and here’s why:   We think Creative Commons is an excellent idea... Continue Reading

Louis C.K. and the Direct-to-Fans Model

Posted by: leelefever on December 15, 2011- 11:50am

Categories: business, comedy, Direct-to-Fans, fans, media, strategy

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  Recently comedian Louis C.K. has made a lot of news by offering his most recent comedy special for $5 via his website. That doesn’t sound amazingly disruptive in itself, but if you dive a little deeper, you’ll see that it's an experiment that shines a light on the future of media.   Let’s look at the normal process.  A creative person creates something amazing; it could be a video, a album, artwork, whatever.  They often work, under contract, with media companies to sell it. This gives them... Continue Reading

The New Common Craft is Now Live!

Posted by: leelefever on August 9, 2011- 1:54pm

Categories: business, New Common Craft, ourwork, strategy, website

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It's true!  We just launched our new website and business. Here’s a quick review: Common Craft is now a video subscription service. You or your organization can become a Common Craft member and have your own online library of all current and future Common Craft videos for use in classrooms and on the web. Membership features include: Instant access - your own growing library of Common Craft videos Sharing tools - easily embed, display or download any video Worry-free membership - no extra fees... Continue Reading

What is Common Craft For?

Posted by: leelefever on June 23, 2011- 9:58am

Categories: business, education, our work, strategy

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  It’s taken years and lots of discussions with our fans to understand the answer to the simple question: what is Common Craft for?  We’re just a small company, we don’t have a research department or salespeople pounding the pavement.  We have to learn from what people say online, in email, discussion and phone calls. The summary of this input has helped us define the future of Common Craft and the new direction we’re taking this summer. For example, just yesterday we received messages that... Continue Reading
Today we’re publishing a new video called Social Media and the Workplace - Explained by Common Craft.   As so many of you know, Social Media and especially sites like Facebook and Twitter are changing the way that organizations think about external communication. Our goal with this video was to help organizations see how the environment is changing and highlight what they can do to be a productive part of it. This video uses an example that highlights a reaction to a crisis, but the message is... Continue Reading

Two Interviews - Art Heroes Radio and New Media Radio Hour

Posted by: leelefever on September 23, 2010- 5:00pm

Categories: business, buzz, Explanation, Interview

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Over the past week I've been fortunate to have been interviewed by a couple of great folks.  Art Heroes Radio with John T. Unger (about 1 hour) John and I go way back.  Well, as far back as SXSW three years ago anyway. John is best known for his fire bowls, but he does a lot of tech work as well. He's also really interested in the art community online, small business and making a living via art and creativity.  in the interview we talked a lot about the process of making a Common Craft video -... Continue Reading

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