What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Interview: Lee Interviewed by Andrew Warner at Mixergy

Andrew Warner at Mixergy is one of the best interviewers I know.  He's thoughtful and has a knack for asking that extra question that really challenges you to think deeply.  In this interview, we discuss Common Craft and how the business has evolved as we've built a membership service. The interview went places that I didn't expect and I came out out it seeing my own perspectives in a different light.  

I've embedded the interview below (transcript)

I spoke with Andrew back in 2009 as well.