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Explaining vs. Storytelling for Startups

Posted by: leelefever on September 18, 2012- 9:31am
Categories: Art of Explanation, business, Explanation, startups, storytelling
Seattle investor and “startup guy” Chris Devore recently wrote about four categories of effort that will help founders show that their startup is growing and healthy.
There are four important categories of effort that every startup team needs to keep in mind. Too much -- or too little -- weight in any one of these areas can lead to disaster when it comes time to raise the next round:
The first three categories are:
Product
Sales / Distribution
Recruiting
All important points, but it’s the... Continue Reading
Ira Glass on the Building Blocks of Storytelling
We're big fans of Ira Glass and the This American Life radio show/podcast. We listen to every show on the podcast and there are few broadcast storytellers that I respect more. Via an older post on the Explainist blog, I found these videos of him describing the process of researching and crafting stories from back in 2006. He names two building blocks of storytelling and how they work together. Really great perspectives that you can hear in every story he tells.
The video above is actually... Continue Reading
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