Our Product is Explanation
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Ben Crawford is one of the founders of Epipheo Studios. I first saw Epipheo's early video work in 2009 and immediately became a fan. They have a knack for making ideas easy to understand in a very informal, disarming way. Since that time I've become friends with Ben and watched Epipheo transform into an innovative company that's looking beyond animation and creating their own way to make a difference in communication.
I asked Ben to answer a few questions about himself and what's happening... Continue Reading
Explainer Tip: Build and Sustain Confidence
Posted by: leelefever on June 5, 2012- 10:47am
Categories: advice, art of explanation, Explainer Tip, Explanation, finance, tip
Recently I saw an animated video by the Private Equity Growth Capital Council that seeks to answer the question: What is Private Equity?
Here’s the video:
Below I'm using a single scene from this video to highlight an important element of explanation: building and sustaining confidence.
This video is likely a response to the news surrounding US presidential candidate Mitt Romney, who founded a private equity firm called Bain Capital. It’s an issue that can be controversial and my point... Continue Reading
The Truth About Ladders
I’m sure you’ve heard the superstition that it’s bad luck to walk under a ladder. Like many superstitions, it’s rooted in a real-world consequence. The truth is, walking under ladders has nothing to do with luck - it’s just a bad idea. It could fall, paint could splatter on you, or you could cause someone to fall off of it.
But those points are almost worthless. You could promote the risk of walking under ladders until you are blue in the face, but no one will care. But, add a story, a... Continue Reading
Ira Glass on the Building Blocks of Storytelling
We're big fans of Ira Glass and the This American Life radio show/podcast. We listen to every show on the podcast and there are few broadcast storytellers that I respect more. Via an older post on the Explainist blog, I found these videos of him describing the process of researching and crafting stories from back in 2006. He names two building blocks of storytelling and how they work together. Really great perspectives that you can hear in every story he tells.
The video above is actually... Continue Reading