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The Story of Building the New Common Craft
Posted by: leelefever on December 12, 2011- 10:24am
Categories: design, development, history, New Common Craft, story, website
A few months ago, we released a completely new and different Common Craft. This is the story of the big ideas that drove the change and getting the website designed and built.
App or Not?
In 2010, we wanted a Common Craft app that would put our video library in your pocket, any time you need it. We had a version built, but something didn’t feel right. We dropped it. Soon after, I talked to a few people I respect in the mobile world, like Brian Fling at Pinch/Zoom and Brian Leroux at Nitobi... Continue Reading
The Truth About Ladders
I’m sure you’ve heard the superstition that it’s bad luck to walk under a ladder. Like many superstitions, it’s rooted in a real-world consequence. The truth is, walking under ladders has nothing to do with luck - it’s just a bad idea. It could fall, paint could splatter on you, or you could cause someone to fall off of it.
But those points are almost worthless. You could promote the risk of walking under ladders until you are blue in the face, but no one will care. But, add a story, a... Continue Reading