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All posts for “Explainer Network”
VeracityColab - Now a Member of the Explainer Network
Posted by: leelefever on February 22, 2013- 8:54am
Categories: announcement, Explainer Network, Explanation, video
We're excited to have VeracityColab as a member of the Common Craft Explainer Network. VeracityColab's fast-paced and stylish explainer videos have helped them become a top producer. You may recognize this national ad they produced with LegalZoom. Charlie Matz and his team combine a ton of creativity with upbeat and inspirational messaging.
Check out their portfolio or recent videos for the Apex Conference or Pear Sports. I've included a couple of other examples below that capture the company... Continue Reading
The Common Craft Explainer Network - Now More Awesome
Posted by: leelefever on January 2, 2013- 11:26am
Categories: Explainer Network, explainer video, Explanation, marketplace
A few years back, we saw an opportunity to help talented producers of explainer videos be successful through a sort of marketplace or directory on our website. This became The Common Craft Explainer Network. When a company needs an explainer video for their product or service, the Explainer Network is the place to go.
Lately explainer videos have become an increasingly important part of a company's website and presentation, and there is growing demand for producers who can create amazing,... Continue Reading
Ben Crawford is one of the founders of Epipheo Studios. I first saw Epipheo's early video work in 2009 and immediately became a fan. They have a knack for making ideas easy to understand in a very informal, disarming way. Since that time I've become friends with Ben and watched Epipheo transform into an innovative company that's looking beyond animation and creating their own way to make a difference in communication.
I asked Ben to answer a few questions about himself and what's happening... Continue Reading
Lilipip Has Become What Now? Exactly!
Posted by: leelefever on April 2, 2012- 10:12am
Categories: explainer, Explainer Network, producers, video
For over two years a company called Lilipip has been a member of our Explainer Network of video producers. Jen Zug and her team have run the show at Lilipip for while and now that Lilipip's owner has decided to pursue other things, the creative team decided to "keep the band together" and relaunch as a new company. Their new company is called What Now? Exactly! and starting today, it will replace Lilipip on the Explainer Network. We've always loved Lilipip's video explanations and expect... Continue Reading
Video Explanations by 1/29 Explainers
Posted by: leelefever on October 4, 2011- 2:39pm
Categories: 1/29, Explainer Network, Explanation, marketing, video
From time-to-time we like to show off the work of a member of our Explainer Network of video producers. The videos below are by 1/29 Explainers in Oakland CA.
This first example on Next Gen Web Security from McAfee is a classic story-driven narrative. It works well as an explanation by telling a story through the experiences of a character that is likely to connect with the target audience, in this case, IT managers. It plays on the loss of control that IT managers feel (the pain) and shows... Continue Reading
1/29 Explainers
From time-to-time, we like to highlight the work of Explainer Network members like 1/29 Explainers. Nick Seuser down in the Bay Area runs the show at 1/29 has serious video and animation chops. Plus, they've successfully added explanation to the mix, creating some of the most creative and high-quality explanatory videos we've seen. Below you'll see a handful of videos by 1/29 with a few notes from Nick...
Over the past few months, 1/29 Explainers has been producing a wide variety of animation... Continue Reading
The Startup Video and Explania
Posted by: leelefever on April 4, 2011- 9:44am
Categories: Explainer Network, Explanation, startup, videos
I'm biased, but I think nearly every business website could benefit from a video that explains what they do in about two minutes. This is certainly true with startups - these young businesses are often putting something completely new into the world. Their challenge is to explain it - and few things compare to the power of a video to show people what you do and why.
Our friends at Explania, who are members of our Explainer Network, feel the same way. They are based in Belgium and have been... Continue Reading
Epipheo Studios Joins the Explainer Network
Posted by: leelefever on December 6, 2010- 4:00pm
Categories: custom work, Explainer Network, partner, video
Today we’re excited to announce that Epipheo Studios has joined our Explainer Network of video producers.
I remember when I first saw an Epipheo (what they call their video creations). I think it was for Google Wave. The laid back style, the humor and creativity, the animated storytelling all made for a great explanatory experience. It wasn’t surpising to see them go from making a couple of videos to being hired by Facebook, Yelp, SAP, etc. They are very good at what they do.
Here are a... Continue Reading
Explainer Meetup in Seattle
We currently have six members of our Explainer Network of video producers and three of the companies hail from the Pacific Northwest. Despite this proximity, we had never tried to get everyone together in one plans. I recently learned that the folks from Switch Marketing were coming to Seattle, so I decided to organize an impromptu explainer meetup. Below is the group at Boom Noodle in Seattle's Capitol Hill:
From the back, left to right: Bryan and Jen Zug from Lilipip, Andrew Angus and... Continue Reading
Lilipip's Latest Videos
Posted by: leelefever on May 26, 2010- 5:00pm
Categories: custom videos, Explainer Network, Explanation, video
Lilipip is one of the newest members of our Explainer Network of video producers and lately they've been pumping out some great videos for their customers. I'm highlighting a few below...
The first video is for Circle Street and as I told Jen at Lilipip, I really like the way they approached this video. It's informal, fun and tells a story about a problem being solved. It made the value proposition of Circle Street clear in one minute. Take a look:
Second is a video for Adobe's eLearning... Continue Reading