all posts tagged “interview”
It seems like Toronto is becoming a second home for us. I now have plans to be there for a conference called mesh marketing which happens on November 17th.
From the website:
Mesh brings together people who are passionate about the potential of the Web to change how we live, work and play. mesh is a gathering point for internet visionaries and communicators to Connect, Share and Inspire and to bring focus to emerging ideas and opportunities of the Web.
My session is called "A Story in Three Minutes - How to Explain Anything to Anyone" and is scheduled for 1pm. I'll have a short presentation and then sit down with mesh co-founder Mark Evans for a "fireside chat". I love the chat format and I'm excited to talk to Mark. Here's the complete schedule, filled with all kinds of smart people.
I'll be in Toronto for a couple of days, so if you'd like to hook up while I'm there, just let me know.
Sachi and sometimes say that we love making videos and plan to make a lot more, but what really geeks us out is business models. We love experimenting with the many ways a business can be run. I was recently interviewed by Andrew Warner at Mixergy.com and it was one of the first interviews I've done that focused purely on our business - how we market our videos, how we sell content that's available for free, how we scale the business, etc. I came out of the interview feeling energized and excited. If you're interested in the business side of Common Craft, watch the interview.
Our very own Sachi LeFever is the "Geek of the Week" on the Big Blog at the Seattle PI. The Geek of the Week is a series of short interviews that highlight local Seattle geeks. Last week's geek was Bryan Zug.
My favorite answer:
When did you first know you were a geek? Describe that moment: My first grade teacher scolded me for finishing too many Schoolhouse Math worksheets, so I began sneaking them until I finished the entire box.
I've been wanting to tell that story for a while. It's sooo Sachi. As it turns out, Sachi is a geek in some ways, but not the sci-fi-loving kind. Read the interview.
Yesterday I had a great talk/interview with Jeff DeCagna of Principled Innovation for his P.I. Podcast. We talked about the Common Craft story, but also about "Being Lightweight", based on the recent series of posts. Big thanks to Jeff for the invitation.
Recently I spent some time with Jon Udell for an episode of IT Conversations. Jon posted the interview today. I just listened to it and nothing I said made me cringe, so I thought I'd share it here with you. :)
We talked about the evolution of the Common Craft format, different learning styles, off board brains and explanation problems, among other things.
Have a listen or download it on the IT Conversations blog post.
Thanks a lot for the opportunity Jon! I think it came out really well.

Recently I had the pleasure of being interviewed by Nora Young, host of the CBC Radio Show Spark, which is described as "smart and unexpected trendwatching." The show airs tomorrow at 11:30 EST and 4pm EST on CBC Radio One.
Nora has been exploring the world of how-to videos and came across Common Craft. We talked about the elements of good explanations, why technology needs them and what's driving the growth of online how-to videos. Plus, she asks for an ad hoc explanation of podcasting (live explanation - yikes). Show notes here.
You can download the MP3, subscribe to the podcast, or take a listen below. If you want to skip to my section, it starts about 3 minutes in. Big thanks to Nora and the CBC for a fun interview that I hope turned out well. Enjoy.
First, we want to wish you and yours good cheer and positive vibes for the Holidays. It's been an exciting year for us at Common Craft and it couldn't have happened without you. Your links, your blog entries, your emails to friends all put a spotlight on our work that wouldn't have happened otherwise. Maybe there is something to this social media thing after all. J
Between now and the New Year, we'll be with families on separate coasts and generally unavailable.
If you're looking for an off-topic diversion, we were interviewed for a podcast by Vann Black recently about our trip last year. It focuses on travel planning and making lifestyle changes to support extended travel.
Ta Phrom, Angkor, Cambodia

It's easy to assume that YouTube and similar hosts are open to everyone but it's not the case for a lot of professionals. We hear from people almost every day that need a way to access our videos off the web because their organizatio/school restricts access to websites like YouTube.
We recently became aware of TeacherTube, which is a video sharing site that has become a workaround for educators who can't access YouTube videos on the web. Many schools may block YouTube, but allow access to TeacherTube because it's an educational resource.

The site is a clone of YouTube with more advertising. For it to work in the educational world, there seems to be two big issues (besides quality content):
1. Convincing schools to unblock TeacherTube
2. Making sure that TeacherTube remains a safe resource.
I asked Adam Smith, the co-founder, about how schools work to make sure Teacher Tube is unblocked.
To answer your question, we absolutely will work and continue to work with schools to help unblock TeacherTube, however the TeacherTube Community Members usually beat us to it. If any members campuses are blocking TeacherTube, they can email me direct at adam@teachertube.com and I can provide server information and/or generate a letter to the school’s technology director.
I also asked about how TeacherTube remains safe for the educational setting.
When we started the design phase of the website, site monitoring was top priority. That is why we keep the quote at the top "Keep it SAFE! Flag all Inappropriate Videos." Once our member number grew over 20,000+ in the first three months, we new we had to add [flag as] inappropriate features and ask the TeacherTube Community for help. On all videos we added inappropriate video and comment flagging capabilities. So we not only have our staff constantly look over inappropriate content, we now have over 45,000+ members watching and flagging inappropriate content.
I've become a fan of TeacherTube because many of our fans depend on it to help educate others. It's nice to see that they've been able to scale and stay relevant by working with a dedicated community of users.
Find Common Craft videos on TeacherTube here.
Stewart Butterfield is one of the co-founders of Flickr, which is a photo sharing site that has been the subject of a near-absolute love-fest among geeky types for years. It has become one of the most cited examples of Web 2.0. I use it everyday and so do my friends. Flickr does do so, so many things right. Anyway, Stewart was interviewed by CNN recently. (watch Video with different content)
My favorite answer from the interview:
CNN: What's the key to making online communities work?
A lot of our success came from George, the lead designer, and Caterina. Both of them spent a lot of time in the early days greeting individual users as they came in, encouraging them and leaving comments on their photos. There was a lot of dialogue between the people who were developing Flickr and their users to get feedback on how they wanted Flickr to develop. That interaction made the initial community very strong and then that seed was there for new people who joined to make the community experience strong for them too.
My least favorite:
CNN: How can big business benefit from Web 2.0?
Butterfield: I'm not sure there's any clear path for them to benefit but we're starting to see more and more talk of Web 2.0 in the enterprise business press. A lot of it is not about the application of any special technology; it's just common sense and obvious ways of making things better.
I think he's basically saying that it depends on the business and the influence of Web 2.0 is too broad to define a clear path for everyone. However, here is how I might have answered instead:
Web 2.0 means that barriers have been lowered on the Internet and new opportunities to work with real customers are sprouting every day, just as I (Stewart) mentioned above. Big businesses won't succeed or fail because of the Web 2.0-ness of their web site. What will make the biggest difference is how businesses react to the changing expectations of customers who have new power online thanks to changing perceptions about the Web. The benefit comes from turning these new kinds of customer relationships into a competitive advantage. The business who gets closest to the customer wins. One of the reasons for the hype is that Web 2.0 is all about enabling these new relationships to happen.
I really enjoyed reading the BBC interview with Tim Berners-Lee. But, I was in awe at how Mark Lawson kept trying to get him to say that he felt responsible for the bad elements of the web...
But do you feel responsible? You say humanity will do whatever it does with it, do you feel responsible for what happens?
You must reflect though on the law of unintended consequences because it wasn't remotely ever your intention when you started on this that so much of the web would be given over to sexual exhibitionists masturbating in their bedrooms with webcams. Do you ever have bad moments about that?
And you've never had a sleepless night over that?
Could he not come up with anything better? This isn't freaking Oppenheimer.
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