All posts for “Interview”


Video Interview on "The Forge" by TechSmith

Posted by: leelefever on September 23, 2013- 3:57pm

Categories: art of explanation, Interview, techsmith, video


I was recently honored to appear on The Forge, a series of video interviews from the folks at TechSmith, makers of Camtasia and Snagit, among other products. We focus a bit on Common Craft history, lessons from the Art of Explanation and the best explainers out there. (17:33) If you're reading in email watch the video here. 

Interview: Lee Interviewed by Andrew Warner at Mixergy

Posted by: leelefever on April 24, 2013- 11:09pm

Categories: business, Interview, media, mixergy, podcast


Andrew Warner at Mixergy is one of the best interviewers I know.  He's thoughtful and has a knack for asking that extra question that really challenges you to think deeply.  In this interview, we discuss Common Craft and how the business has evolved as we've built a membership service. The interview went places that I didn't expect and I came out out it seeing my own perspectives in a different light.   I've embedded the interview below (transcript) I spoke with Andrew back in 2009 as well. 

Interview on Entrepreneur on Fire

Posted by: leelefever on April 10, 2013- 12:40am

Categories: business, Interview, podcast, strategy


John Lee Dumas and I had a really fun (and hopefully interesting) conversation for his podcast Entrepreneur on Fire.  If you're interested in how I think about the business side of what we do, I think you'll enjoy it. 

Interview on

Posted by: leelefever on July 11, 2012- 10:40am

Categories: article, business, buzz, entrepreneurship, interview, Interview


  Today the nice folks at published an article that was based on an interview I did with them recently.  Sprouter is a resource for start-ups and the interview is focused more on the business of Common Craft than the explanations.  A sample: LeFever believes the biggest lesson he’s learned from the process of building Common Craft is to invest in the future. “Every business needs cash flow and services (consulting, etc.) are a way to generate cash today. But you also have to be... Continue Reading

Two Interviews - Art Heroes Radio and New Media Radio Hour

Posted by: leelefever on September 23, 2010- 5:00pm

Categories: business, buzz, Explanation, Interview


Over the past week I've been fortunate to have been interviewed by a couple of great folks.  Art Heroes Radio with John T. Unger (about 1 hour) John and I go way back.  Well, as far back as SXSW three years ago anyway. John is best known for his fire bowls, but he does a lot of tech work as well. He's also really interested in the art community online, small business and making a living via art and creativity.  in the interview we talked a lot about the process of making a Common Craft video -... Continue Reading