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Andrew Warner at Mixergy is one of the best interviewers I know. He's thoughtful and has a knack for asking that extra question that really challenges you to think deeply. In this interview, we discuss Common Craft and how the business has evolved as we've built a membership service. The interview went places that I didn't expect and I came out out it seeing my own perspectives in a different light.
I've embedded the interview below (transcript)
I spoke with Andrew back in 2009 as well.
John Lee Dumas and I had a really fun (and hopefully interesting) conversation for his podcast Entrepreneur on Fire. If you're interested in how I think about the business side of what we do, I think you'll enjoy it.
Today the nice folks at Sprouter.com published an article that was based on an interview I did with them recently. Sprouter is a resource for start-ups and the interview is focused more on the business of Common Craft than the explanations. A sample:
LeFever believes the biggest lesson he’s learned from the process of building Common Craft is to invest in the future. “Every business needs cash flow and services (consulting, etc.) are a way to generate cash today. But you also have to be... Continue Reading
Two Interviews - Art Heroes Radio and New Media Radio Hour

Posted by: leelefever on September 23, 2010- 5:00pm
Categories: business, buzz, Explanation, Interview
Over the past week I've been fortunate to have been interviewed by a couple of great folks.
Art Heroes Radio with John T. Unger (about 1 hour)
John and I go way back. Well, as far back as SXSW three years ago anyway. John is best known for his fire bowls, but he does a lot of tech work as well. He's also really interested in the art community online, small business and making a living via art and creativity. in the interview we talked a lot about the process of making a Common Craft video -... Continue Reading
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