All posts for “Common Craft”

Our Secrets Revealed: Behind the Scenes at Common Craft

Posted by: leelefever on November 7, 2012- 9:02am

Categories: about, buzz, Common Craft, documentary, interview, seattle, video

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A team from the Seattle Channel recently spent a couple of days with us at Common Craft. They interviewed us and filmed every part of our work. This video captures the Common Craft process and philosophy unlike anything else. I think you'll love it. (Email readers can watch it here.) Follow Common Craft or check out The Art of Explanation.

More Than Videos - How Common Craft is Evolving

Posted by: leelefever on September 6, 2012- 10:34am

Categories: business, Common Craft, Explanation, mission, strategy

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Lately you may have noticed a change in the direction of my posts here at the Common Craft Blog, and you probably know we’ve written a book about explanation. I'd like to take a minute to explain how we’re thinking about our future and why this change in direction makes sense.  For a few years now, we’ve been focused on our video explanations and the idea that video is a powerful form of communication.  I assure you, this is still an important focus for us and we’re currently working on more.... Continue Reading

This Could Be Your Website's Video Library

Posted by: leelefever on June 7, 2012- 11:29am

Categories: business, Common Craft, learning, strategy, video

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When we opened the Common Craft membership service, we made every video in our library available for embedding on other websites. Our vision was to give organizations of all types a new resource for educating and informing their visitors.  Just recently we saw a great example of this idea at work. A small religious organization in Pennsylvania created a page that serves as their very own library of educational Common Craft videos. With this simple page, they can offer their fans and visitors an... Continue Reading