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This Week in Love: PEMCO Commercials

Posted by: leelefever on February 3, 2012- 10:07am

Categories: commercial, humor, insurance, seattle, Week in Love

This Week in Love is a series of blog posts where Sachi and I share what we love. Browse the archives and follow @weekinlove on Twitter. 

 

This Week in Love: PEMCO Commercials

It's not often that we're prepared to come out and say that we love a series of insurance commercials, but these are near and dear to our hearts. They're commercials for Seattle-based PEMCO Insurance (with DNA Seattle) and part of a campaign called "We're A Little Different. A Lot Like You."

Why we love them:

Wherever you're from, you know the things that make that region unique.  You know how people think and what they do. Seattle and the Pacific Northwest is no different.  Most people have notions of Seattle that involve rain, coffee, computers, grunge music, etc.  But there's a second level of culture that only the locals see.  

This series of commercials has done an amazing job of plucking those little bits of culture out of the NW and portraying them proudly in commercial form.  They're a little embarassing, but that's what it all about. We think you'll find them to be funny and endearing snapshots of what makes the NW the NW.

Here are a few 30 second samples:

As always, This Week in Love is not a paid advertisement.  We have no connection with PEMCO aside from loving the commercials.

Don't miss the next Week in Love.  Follow us on Twitter @weekinlove.

BarCamp Seattle is this Weekend! (June 13th & 14th)

Posted by: leelefever on June 9, 2009- 5:00pm

Categories: barcamp, event, geek, seattle

If you live in or near Seattle, try to make it BarCamp Seattle this weekend.  Common Craft is a sponsor - I'll see you there.

What's BarCamp? I suppose you want an explanation in Plain English?  I'll try, but here's the Wikipedia page

People have gotten tired of the normal conference format.  Speakers on a stage, everyone else quiet. Everyone knows the best stuff happens over lunch or in the hallways.  BarCamp is an event that happens in cities around the world that offers a different, more open and free flowing take on conferences - known as an unconference. People (often geeks, entrepreneurs, artists, etc.) come together for 2 days. During that time, participants volunteer to contribute in some way. Often these are workshops, talks, demos, discussions, etc. BarCamp is all about having fun and doing what feels right. 

Here are the details:

Register Here

Sat Jun 13, 10am-5pm.
Sun Jun 14 10am-1pm.

Adobe Conference Center
801 North 34th Street
Seattle, WA 98103

Follow @barcampseattle on Twitter and use #bcs09 in your tweets.

Editors in Brief: Common Craft Article in Seattle Magazine

Posted by: leelefever on May 5, 2009- 5:00pm

Categories: business, buzz, buzz, ourwork, personal, press, seattle

A few months ago, we spent an afternoon with Jamie Friddle, a writer for Seattle Magazine, who was putting together a story on Common Craft. We were so excited. A few weeks later a photographer came to take pictures.

As Sachi will tell you, the process added a layer of anxiety to her day over the next few months. What would the article say? What photos would they use? I'm happy to report that the anxiety was all for naught. The 4 page feature appears in the May 2009 issue of Seattle Magazine and we love it. Jamie's writing captured, in a compelling and interesting way, what we're all about.

Read the article.

Seattle Magazine - Common Craft Feature by you.

 

Seattle Magazine - Common Craft Feature by you.

 

Going to Seattle Mind Camp 5.0

Posted by: leelefever on November 18, 2008- 4:00pm

Categories: conference, event, seattle

logo_mindcamp by you.

After having been out of town for four Seattle MindCamps prior to this one, I'm excited to finally get to attend.  MindCamp, as it's described on the home page, is: 

"The self-organizing, digitally minded, entrepreneur-driven, overnight Seattle confab."

Essentially, geeks and entrepreneurs get together for 24 hours and learn from each other in a free-form format, like Bar Camp or Foo Camp.  This year it's hosted at the downtown office of Synapse, starting this Saturday morning, November 22. I'm looking forward to seeing old friends and meeting new ones in my home city.  Are you going?   

Amazon Fresh - Now Home Delivering Top Amazon.com Items

Posted by: leelefever on September 7, 2008- 5:00pm

Categories: amazon, home, seattle

Living in Seattle, a test-market for Amazon Fresh, we signed up and never looked back. Ordering groceries online and having them delivered within hours makes going to the grocery store seem like such a pain.  With Amazon Fresh, Amazon proved to us they could replace the grocery store experience with home delivered goodness.

Just today, Sachi noticed something new and very interesting on the Amazon Fresh website - a new tab appeared pointing us to "Amazon Now." 

Shop | AmazonFresh by you.

On the same page is a small graphic that sums up the idea:

Amazon by you.

Amazon Now means that you can have the charming Amazon Fresh trucks deliver a Canon HD video camera and a bicycle seat along with your normal milk and eggs. No UPS, no FedEx - just an Amazon supply system that delivers  electronics, books, toys, kitchen supplies, etc. along with your groceries.

We thought Amazon Fresh was amazing, but the idea of everything else arriving in those reusable boxes has my mind sufficiently blown. Once you get used to the idea that you don't have to go to the grocery store anymore, making the jump to other shopping experiences is an easy one.

By including non-grocery products of all sorts to Amazon Fresh customers, the company is testing a new system to deliver warehouses of products to the doorsteps of urban dwellers. Amazon Fresh is currently delivering to limited parts of Seattle, but I imagine the service will be expanded soon if it works here.  We don't want to see another WebVan or Kozmo.

Read the Amazon Fresh FAQ for more info. I will report back soon on the Amazon Now experience.

The Button Every Keyboard Needs

Posted by: leelefever on March 20, 2008- 5:00pm

Categories: fun, gadgetry, humor, seattle

Found at Garage Billiards and Bowl in Seattle. 

Having an Old Dog

Posted by: leelefever on January 24, 2008- 4:00pm

Categories: home, humor, offtopic, personal, seattle

He's 13, his breath smells really bad, he's deaf, he walks like a retired football player, begs with renewed vigor and is increasingly obstinate. 

Indeed, the old dog experience is so different than the young dog experience. He's still the same sweet dog, but with new quirks that keep things new, even in old age. He is not the Frisbee catching dog of yesteryear. He is more like Jabba the Hut. A deaf Jabba the Hut with with a better disposition.

His deafness is sad and amusing at the same time.  When he was younger - he would greet us at the door. A good guard dog, it was impossible to sneak up on him. These days he doesn't hear us come home.  Often, we have to walk all the way to his bed and wake him up to say "we're home!"  You can't help but think his inner dog voice is saying "Ooops. That's not supposed to happen."

There are also the times when we arrive to hear him howling this terribly lonesome howl.  It sounds so sad. "Poor meeeeee", "All  aloooone".  Once we come into the room he gets so excited. We muse that, in his mind, he thinks "It worked!  The howling worked! Again!"



Speaking of howling - we love to convince him to howl on command.  You'd laugh at us - we both throw our heads back in a chorus of human howling to set the example for him. It works.  What we discovered last night is that the actual howling is now optional.  All we have to do is throw our heads back and he gets it.  Dog sign language is now his best way of listening to us.

He commands a little more of us too.  As Sachi would tell you, when she met him 8 years ago, he didn't beg at all.  These days, he's a professional beggar and it's impossible to say no to an old dog.  (Side note: don't you think it's interesting that he's begun begging since meeting Sachi?  Hmmm.)  Anyway, he'll now go so far as to bark at us to say "I want your FOOD!" We don't look kindly upon this, but it's hard to say no.  I dole out leftovers to him in bits, just to spend some quality time interacting.



But don't feel sorry for this dog.  Working from home means we're with him all the time and we know he's sore with arthritis.  Sachi makes sure that he's never cold and keeps him covered with a blanket. Of course, he now expects the blanket and will wait by the bed for it.  Can you believe that? He expects a blanket over him? Anything for Amos.



We've talked about saving some DNA in case cloning was possible in the future - I would take another Amos in a second.  I think everyone should have one, young and old.  We know our time with him is growing shorter by the day and do everything we can to make his old age comfortable for us both, even if that means old dog breath in your face while watching a movie on the couch.  Somehow, it's really, really nice.

Home for the Holidays (and an off-topic interview)

Posted by: leelefever on December 20, 2007- 4:00pm

Categories: home, interview, lifestyle, seattle, thissite, travel, twinf

First, we want to wish you and yours good cheer and positive vibes for the Holidays.  It's been an exciting year for us at Common Craft and it couldn't have happened without you.  Your links, your blog entries, your emails to friends all put a spotlight on our work that wouldn't have happened otherwise.  Maybe there is something to this social media thing after all. J

Between now and the New Year, we'll be with families on separate coasts and generally unavailable. 

If you're looking for an off-topic diversion, we were interviewed for a podcast by Vann Black recently about our trip last year.  It focuses on travel planning and making lifestyle changes to support extended travel.  

Ta Phrom, Angkor, Cambodia

Your Neighborhood Needs Instant Journalists

Posted by: leelefever on November 13, 2007- 4:00pm

Categories: cooltools, friends, journalism, seattle, video

Even though the Web makes us all feel like citizens of the world, what matters is often local.  Our neighborhoods and neighbors have a huge impact.  There is a brand-new platform, created by Instivate, a company run by one of our long-time friends and neighbors, that aims to give every neighborhood a site for sharing local news. It's called Instant Journalist.

Here's the scenario:  You sign up for Instant Journalist - it has a monthly fee that's linked to the size of the site.  Right off the shelf, the site is ready for you and your neighbors to start sharing stories, photos and videos, complete with map integration.

Instant Journalist also has a bunch of cool features that make the site easy to customize.  Here's my favorite:

You can right-click on almost any text on the site and change the copy.  If you don't like the tab that says "Your Neighborhood", you can change it in two clicks - no geekiness required.

You can see a demo of Instant Journalist here or a screencast on the posting process here.  It's new, so if you have feedback or thoughts the folks at Instivate would love to hear it. Congrats to Scott and Instivate for getting it out the door. 

New Friends (and some old ones) from Gnomedex

Posted by: leelefever on August 12, 2007- 5:00pm

Categories: conference, event, gnomedex, newfriends, seattle

I had high expectations for Gnomedex - a conference run by Chris Pirillo in Seattle. The only other one I went to was in 2005 and it was an amazing experience. There was this feeling of changing the world - people were hyped up and it was palpable.

Unfortunately, this time around, I didn't feel the same. I didn't leave the event with an uplifted feeling - if anything, I left a bit of cynicism.

As expected though, I met a raft load of interesting people so it was worth the effort by far. I want to give a quick shout-out to some of the folks that made the event special for me.

Upon walking in to the pre-party I met two guys from Nashville that quickly became friends. Dave Delaney and Marcus Whitney both work at Emma and are organizing Bar Camp Nashville . Dave also has a podcast comedy with his wife called Two Boobs and a Baby. Good folks.

At the same pre-party, or more specifically after it, I got to know Brian Walsh from Castfire and Schlomo Rabinowitz, the organizer of Vloggercon. When these guys aren't dodging bullets in downtown Seattle, they're running camps at Burning Man.

I only met Baratunde Thurston for a little while, but he seemed like a guy I'd love know better. He's a comedian and vigilante pundit.

Ariel Hyatt was a blast to hang with, even though she really needs to drink more tonic water. ;)

If there was any product I saw that could be the next big thing, it's Polar Rose. Think facial recognition and tagging applied to all the photos on the web. A little scary and potentially amazing to watch. Mikkel Thagaard was a pleasure to meet while watching marine animals being fed.

Corey "Crazy Wanda" Denis from Reap and Sow was another person that I got to know a bit. I respect her standing up for Internet Radio.

Speaking of Internet radio, I was so happy to reconnect with Tom Conrad, the CTO of Pandora. Tom came to my Pre-Gnomedex BBQ in 2005 and since then, Pandora has become one of my absolute faves.

Michael Linton has a grand vision for Open Money and I learned a lot from his talk and our discussions - but I'm still not sure it all sunk in.

Speaking of talks - and Canadians, who were out in full force, it was great to hang out with Darren Barefoot who lives in Malta for now. I thought Darren's talk was one of the best - funny and inspiring. Dave Olsen is another cool Canadian homey that I'm getting to know better lately. Wish he and Kris could have stayed with us as planned.

Of course I must mention Derek Miller, another Canadian. I've met Derek a few times and I think the last was at Gnomedex 2005. Derek has cancer and has been blogging his experience. He joined Gnomedex via live video feed to talk about what it's like to be so public with a serious illness. I've read Derek's blog consistently for a long time and it was great to have a chance to almost see him face-to-face. He rocks.

Ok, must mention another Canadian - Jeremy Wright of B5 Media. Jeremy stayed with us a couple of years ago in Seattle and since then he's become a mogul. :) Go Jeremy!

Towards the end of the event I met someone whose name I've seen around a lot: Beth Goza from Zen Zui. We gotta get together in Seattle Beth.

Speaking of Seattle, it was great to meet Eric Weaver who runs the Flickr meetup in town. I can't mention Seattle without giving a shout out to Randy Stewart too. And, if that wasn't enough, I got to know some folks from Olympia a lot better: Jacob "the unabonger" Stewart, Dingo and Nat.  Randy Stewart and I seem to be on the tracks lately - I love his Gnomedex comic book cover.

There were a few folks that came an impressively long way. Kosso is an English bloke that came in from the UK and Yukako is a videoblogger here from Japan (but not just for Gnomedex).

Lastly I have to mention Chris Condayan because I'll never forget his response to my question "What's your background?" His answer was, with a twinkle in his eye "my background is in punk rock, man." It's true.

It was great to meet everyone and sorry if I missed some folks. Sometimes I think the submit button jars my memory.

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