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Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Going to Seattle Mind Camp 5.0

logo_mindcamp by you.

After having been out of town for four Seattle MindCamps prior to this one, I'm excited to finally get to attend.  MindCamp, as it's described on the home page, is: 

"The self-organizing, digitally minded, entrepreneur-driven, overnight Seattle confab."

Essentially, geeks and entrepreneurs get together for 24 hours and learn from each other in a free-form format, like Bar Camp or Foo Camp.  This year it's hosted at the downtown office of Synapse, starting this Saturday morning, November 22. I'm looking forward to seeing old friends and meeting new ones in my home city.  Are you going?