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Explainer Tip: Build and Sustain Confidence

Posted by: leelefever on June 5, 2012- 10:47am
Categories: advice, art of explanation, Explainer Tip, Explanation, finance, tip
Recently I saw an animated video by the Private Equity Growth Capital Council that seeks to answer the question: What is Private Equity?
Here’s the video:
Below I'm using a single scene from this video to highlight an important element of explanation: building and sustaining confidence.
This video is likely a response to the news surrounding US presidential candidate Mitt Romney, who founded a private equity firm called Bain Capital. It’s an issue that can be controversial and my point... Continue Reading
Explainer Tip: Remember the Curse of Knowledge

Posted by: leelefever on August 10, 2009- 5:00pm
Categories: Explainer Tip, Explanation, lesson, ourwork
The following post is a part of a series called "Explainer Tips" where we share lessons we've learned in crafting explanations.
One of the books that I read just before creating our first videos was Made to Stick by Chip and Dan Heath. More than almost any other, this book helped me see new opportunities to present ideas in a unique way. One idea from the book really stands out - it's The Curse of Knowledge
We've all experienced it - in talking to a doctor, an engineer or academic, we get... Continue Reading
Explainer Tip: Stop Talking About Technology

Posted by: leelefever on July 27, 2009- 5:00pm
Categories: Explainer Tip, Explanation, lesson, our work
The following post is a part of a series called "Explainer Tips" where we share lessons we've learned in crafting explanations.
You likely have friends and family members who consider themselves non-technical. When discussion turns to anything related to computer, they throw up their hands and say "I just don't get tech stuff!" The truth is, this is the vast majority of people. And it's completely understandable why they feel this way. Technology can be very intimidating and many of the most... Continue Reading
Explainer Tip: Make People Care

Posted by: leelefever on June 25, 2009- 5:00pm
Categories: Explainer Tip, Explanation, lesson, our work
The following post is a part of a series called "Explainer Tips" where we share lessons we've learned in crafting explanations.
Looking back on my education, one thing becomes clear: I was a not a good math student. What I've learned since then, is that I had the potential to enjoy math, but there was a mismatch between the way I needed to learn and the way I was taught. I wrote about this previously in a post called "Talkin Bout My Education." Math turned me off because it seemed like... Continue Reading
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