What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

New Video: Domain Names and Hosting

Getting a custom website up and running can seem complicated. This video about Domain Names and Hosting explains the basic elements that make it work by following the story of Emma, a dog walker.

Common Craft Domain Name and Hosting
 
What it Teaches: This video explains the steps that one takes to have a custom built website. Our character Emma has a dog walking business and needs a website. A friend walks her through the process of finding a domain name and getting the site online. It teaches:
How to research and reserve a domain name
The role of web designers and developers
How servers make websites available
Why her website needs a “home” in the form of a host
How the domain name registrar and host work together

Do you care about digital literacy?

This video, like others in our library, is designed for teaching technology and digital literacy. If that’s your goal, consider how Common Craft can help you be a more efficient and effective educator. Learn more.