All posts for “sports”


Guest Post: What Communicators Can Learn from a Highsticking Penalty

Posted by: leelefever on January 16, 2012- 12:45pm

Topic: Explanation

Categories: hockey, sports, video


This is a guest post by friend of Common Craft, Darren Barefoot. He's a writer, marketer, Canadian and a big hockey fan. During a hockey game in March, 2010, Boston Bruins defenseman Zdeno Chara drove Montreal Canadians forward Max Pacioretty into the stanchion that separates the player's benches. Nearly a year later, it still looks like a brutal hit as Pacioretty 's head bounced off the corner of the boards. Chara received a five-minute penalty and ejected from the game. Pacioretty was sent... Continue Reading