Our Product is Explanation
All posts for “marketing”
Thanks to John, Maureen and the folks at Sticker Giant for their help with these little guys. We're planning to carry them with us at conferences, etc. If you see us at SXSW or anywhere else, ask for one!
Would you like a sticker? Send a self-addressed, stamped envelope to:
Common Craft
P.O. Box 18322
Seattle, WA 98118-0322
Being Lightweight: Business Design
Posted by: leelefever on July 20, 2008- 5:00pm
Categories: beingsmall, business, lesson, lightweight, marketing, ourwork
This is the third in a series of posts about Being Lightweight. The first two were about Working with Clients and Tools We Use.We are lucky to have a product that people like. Our challenge is to experiment and find the best ways to build a business around this product. To be successful we need the business to be profitable, but also work within the life we want to live.We see this process as "business design" and as this series outlines, being lightweight is a big priority. Below are a... Continue Reading
Wouldn't it be nice if every author actually lived in the world that they wrote about? It's one thing to be an observer, but yet another to be a resident. That's why it's my pleasure to point you to a new ebook by Darren Barefoot and Julie Szabo of Capulet Communications.
It's called "Getting to First Base: A Social Media Marketing Playbook". You can learn more (and purchase it) at SocialMediaReady.com. This video provides a quick overview too.
I've known Darren and Julie for years and... Continue Reading
The transition is complete. Common Craft has become a different company and our first products are coming out in the next two weeks.
A Bit of Background:
In 2003, I started Common Craft to focus on online communities. After being a professional online community manager for a few years (1999-2003) Common Craft gave me a chance to be a consultant for the first time. I loved it - I had a cozy little niche that enabled me to work on fun and interesting projects, like the March of Dimes -... Continue Reading
I'm originally from North Carolina and I once learned that our state motto is "Esse Quam Videri" which translates to "To Be Rather Than To Seem"
If you ask me, this should be the motto for businesses (and individuals) who are trying to adapt to the new world of community, marketing and advertising on the web. The days of "seeming" are over and success in the future is all about "being". Really, there is no choice - the customer now decides what is real.
To Be Rather Than To Seem - it makes... Continue Reading
As I’ve been hinting, I’m getting really close to revealing something new that I’m very excited about. Quite honestly, I’m hoping to build some buzz, as I’ll be looking for people to participate (it's free). In planning for buzz, I like to look at it in terms of something I call “Buzz Capital�?.
Like most types of capital, buzz capital is something you build up and then spend. The goal is to spend it at the most opportune moment, thus increasing the returns on the buzz. I'd say... Continue Reading
I've been planning something since January of this year and I'm really excited that it's about to come to fruition. In fact, I can barely contain myself. I'm going to be evasive for now, but it's something that represents the biggest adventure of my life so far, personally and professionally.
In a week or two, I'll start talking specifics and my goal in writing this is to fire off a warning shot to say that things are changing here at Common Craft headquarters. In fact, I think it's safe to... Continue Reading
Marketing and Promoting Your Intranet
I think James at Column Two was right to quote this as a teaser for this article:
An Intranet is not a marketing vehicle for a product; it is the product. Without proper system promotion, users won't know about the existence of an Intranet or the true value of the content contained within it. And the time, money, and effort expended to build an Intranet is far too great to hope users will simply happen upon it by chance.
This is true, and I think Intranet... Continue Reading
Scobleizer: Ten evangelism and IT lessons from one of America's biggest churches
Scoble talks to the CTO and Internet tech manager of one of the largest churches in the US about how they've got so big, so fast.
I think Scoble does a good job of learning about their strategies and distilling them into 10 non-religious lessons that can be applied very widely:
Lesson one: make it easy for everyone to learn about you -- on their terms.
Lesson two: make it easy to experience your product's special... Continue Reading
Marketing Profs: How to Manage Your Corporate Reputation Online
Posted by: leelefever on March 24, 2004- 4:00pm
Categories: community, marketing, reputation, strategy
How to Manage Your Corporate Reputation Online
Online discussion forums�??commonly referred to as consumer generated media (CGM)�??are increasingly being used by consumers to ratify or criticize products and brands. Because consumers use these online discussion forums to check out other consumers’ opinions and experiences�??for pre- or post-shopping advice�??they are shaping the perspectives of millions of consumers globally.
Good perspectives, and the author provides good advice for... Continue Reading