All posts for “viral”

Video: Woot's Awesome Rapping Monkey Announcement

Posted by: leelefever on June 30, 2010- 5:00pm

Categories: announcement, fun, humor, marketing, video, viral

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The Woot! service (known for their one-day, one-deal offers) has always been know for their light-hearted and fun communication style. It's a quality I love to see in companies.  Any company that's prepared to be a little silly and not take itself too seriously has an opportunity to find loads of adoring customers and fans on the web. In the context of boring corporate announcements, these companies seem like the life of the party. Thanks to their business model and adoring fans, Woot! was... Continue Reading

Common Craft - NOT a Viral Video Company

Posted by: leelefever on March 14, 2010- 5:00pm

Categories: blogs, business, licensing, video, viral

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I've been really excited to see the feedback about the new Web License. Asking people to pay to embed a video has raised questions and responding to them has been an interesting experience. If nothing else, it's eye-opening to see what people are assuming about our business. For example, Mike Masnick at Techdirt wrote an article called "Viral Video Producers Want To Charge You to Embed Their Videos."  Then, Steven Hodson at Inquisitor follow up the Techdirt article with "Common Craft... Continue Reading

Daniel Sevitt on The 3 Types of Online Video for Business

Posted by: leelefever on December 6, 2009- 4:00pm

Categories: business, diagram, video, viral

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Daniel Sevitt of EyeView wrote a great article on ReelSEO.com called "The Three Types of Online Video for Business." The article deserves a full read, but I was struck by this simple diagram that illustrates the types of videos and their expected outcomes. Image courtesy of EyeView

A Sickening Review of Viral Video Tactics

Posted by: leelefever on November 22, 2007- 4:00pm

Categories: blogging, socialmedia, techcrunch, video, viral

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This almost seems unreal - maybe it is.  Dan, a Stanford student,  has a chance to make a guest post on TechCrunch about his viral video company.  What does he do?  He proceeds to make it stunningly clear how misguided and irresponsible his "viral video" tactics are.  It reads like a manual for new media douchebaggery. Some examples:Blogs: We reach out to individuals who run relevant blogs and actually pay them to post our embedded videos. Sounds a little bit like cheating/PayPerPost, but itâ... Continue Reading