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We can help you become an explanation specialist.

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Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Explainer Network - Animated Explanations Wins Platinum Seal of e-Excellence

animatedexplanationsA big congrats to Instruxion (the company behind Animated Explanations) for being awarded the Platinum Seal of e-Excellence in Europe, which recognizes companies who have a track record of innovation. Of course, we see this recognition as further proof that video explanations are a valuable and productive element of marketing and education. Animated Explanations is based on Brussels, Belgium and a member of our Explainer Network of video producers.

Here's the description of the award from the award website:

The European Seal of e-Excellence rewards ICT and Digital Media companies with an excellent track record in innovation marketing. Awarded annually since 2003 by the EMF and its Partner Organisations, the Seal is widely known for recognizing companies with:

  1. innovative products and services;
  2. excellence in the marketing thereof.

Again, congrats to Geert and the Instruxion team!