All posts for “marketing”


10 Product Adoption Lessons from Big Churches

Posted by: leelefever on June 8, 2004- 5:00pm

Categories: marketing


Scobleizer: Ten evangelism and IT lessons from one of America's biggest churches Scoble talks to the CTO and Internet tech manager of one of the largest churches in the US about how they've got so big, so fast. I think Scoble does a good job of learning about their strategies and distilling them into 10 non-religious lessons that can be applied very widely: Lesson one: make it easy for everyone to learn about you -- on their terms. Lesson two: make it easy to experience your product's special... Continue Reading
How to Manage Your Corporate Reputation Online Online discussion forums�??commonly referred to as consumer generated media (CGM)�??are increasingly being used by consumers to ratify or criticize products and brands. Because consumers use these online discussion forums to check out other consumers’ opinions and experiences�??for pre- or post-shopping advice�??they are shaping the perspectives of millions of consumers globally. Good perspectives, and the author provides good advice for... Continue Reading

The Yellow Brick Road to Loyalty

Posted by: leelefever on September 17, 2003- 5:00pm

Categories: buzz, marketing, reputation


Follow the Yellow Brick Road to Loyalty This Marketing Profs article is entertaining and makes some good points. It makes clear something that I believe- that traditional marketing is dying. We can no longer impress, cajole or delude our audience into remaining loyal. Today, our audience assumes we have great features and benefits and quality. And they assume that we have a positive image, competitive salary and benefits and a positive working environment… and lions and tigers and bears…... Continue Reading

My Kind of Press Release:

Posted by: leelefever on July 2, 2003- 5:00pm

Categories: marketing


As I posted before, Andy Bourland is starting a new company called I really like this press release regarding the launch of the new company- it's fun and has a ton of personality. I'm looking forward to seeing more interesting and cool stuff from these folks. This is a press release about an entrepreneur named Andy Bourland. He's a guy who can spot a trend. In the 1970s, he sold Earth Shoes and waterbeds. In the 1990s, he sold web media. In 1996, he started, which... Continue Reading