All posts for “marketing”

How to Manage Your Corporate Reputation Online Online discussion forums�??commonly referred to as consumer generated media (CGM)�??are increasingly being used by consumers to ratify or criticize products and brands. Because consumers use these online discussion forums to check out other consumers’ opinions and experiences�??for pre- or post-shopping advice�??they are shaping the perspectives of millions of consumers globally. Good perspectives, and the author provides good advice for... Continue Reading

The Yellow Brick Road to Loyalty

Posted by: leelefever on September 17, 2003- 5:00pm

Categories: buzz, marketing, reputation

Comments

Follow the Yellow Brick Road to Loyalty This Marketing Profs article is entertaining and makes some good points. It makes clear something that I believe- that traditional marketing is dying. We can no longer impress, cajole or delude our audience into remaining loyal. Today, our audience assumes we have great features and benefits and quality. And they assume that we have a positive image, competitive salary and benefits and a positive working environment… and lions and tigers and bears…... Continue Reading

My Kind of Press Release: Up2Speed.com

Posted by: leelefever on July 2, 2003- 5:00pm

Categories: marketing

Comments

As I posted before, Andy Bourland is starting a new company called Up2Speed.com. I really like this press release regarding the launch of the new company- it's fun and has a ton of personality. I'm looking forward to seeing more interesting and cool stuff from these folks. This is a press release about an entrepreneur named Andy Bourland. He's a guy who can spot a trend. In the 1970s, he sold Earth Shoes and waterbeds. In the 1990s, he sold web media. In 1996, he started Andover.net, which... Continue Reading

Pages