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Marketing Profs: How to Manage Your Corporate Reputation Online
Posted by: leelefever on March 24, 2004- 4:00pm
Categories: community, marketing, reputation, strategy
How to Manage Your Corporate Reputation Online
Online discussion forums�??commonly referred to as consumer generated media (CGM)�??are increasingly being used by consumers to ratify or criticize products and brands. Because consumers use these online discussion forums to check out other consumers’ opinions and experiences�??for pre- or post-shopping advice�??they are shaping the perspectives of millions of consumers globally.
Good perspectives, and the author provides good advice for... Continue Reading
The Yellow Brick Road to Loyalty
Follow the Yellow Brick Road to Loyalty
This Marketing Profs article is entertaining and makes some good points. It makes clear something that I believe- that traditional marketing is dying.
We can no longer impress, cajole or delude our audience into remaining loyal. Today, our audience assumes we have great features and benefits and quality. And they assume that we have a positive image, competitive salary and benefits and a positive working environment… and lions and tigers and bears…... Continue Reading
As I posted before, Andy Bourland is starting a new company called Up2Speed.com. I really like this press release regarding the launch of the new company- it's fun and has a ton of personality. I'm looking forward to seeing more interesting and cool stuff from these folks.
This is a press release about an entrepreneur named Andy Bourland. He's a guy who can spot a trend. In the 1970s, he sold Earth Shoes and waterbeds. In the 1990s, he sold web media. In 1996, he started Andover.net, which... Continue Reading
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