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all posts tagged “video”

A Classic Economics Debate - As a Rap Music Video

Posted by: leelefever on April 29, 2011- 10:19am

Categories: economics, education, Explanation, money, video

John Papola and Russ Roberts at http://EconStories.tv have made a second video that uses rap and a very well-produced music video to contrast the economic thoeries that are a big part of the political debate about what to do with a failing economy.  I'm really impressed with the format and content - and the song is actually kind of catchy too. 

Fight of the Century: Keynes Vs. Hayek - Round Two:

Video: Woot's Awesome Rapping Monkey Announcement

Posted by: leelefever on June 30, 2010- 5:00pm

Categories: announcement, fun, humor, marketing, video, viral

The Woot! service (known for their one-day, one-deal offers) has always been know for their light-hearted and fun communication style. It's a quality I love to see in companies.  Any company that's prepared to be a little silly and not take itself too seriously has an opportunity to find loads of adoring customers and fans on the web. In the context of boring corporate announcements, these companies seem like the life of the party.

Thanks to their business model and adoring fans, Woot! was recently acquired by Amazon. So what do they do in the face of being acquired by a huge corporation?  They make their announcement in the form of a rapping monkey.  I love it.  It tells the story, it's clever and fun and it feels like something Woot! should do.

If that's not enough for you, check out the hilarious email from their CEO.

Via: Laughing Squid

Wistia Videos on the iPad, iPhone and iPod Touch

Posted by: leelefever on May 6, 2010- 5:00pm

Categories: hosting, ipad, video, video, wistia

If you've tried to watch online videos on an iPad, iPhone or iPod Touch, you may have noticed that some videos won't play.  This is because Apple has refused to use a technology called Flash that has been a standard for many online videos. Steve Jobs recently described why Apple made this decision.

The fact remains many online videos won't play on Apple devices.  That is, unless video hosts and producers use other technologies (namely HTML5) to make the videos play. Wistia, the company we're working with on our Web License, is ahead of the game.  They've adopted the HTML 5 standard that allows videos they host to play on the iPad, iPod Touch and iPhone.  This means that their customers don't have to worry about being limited by technology. More from the Wistia blog:

This does not mean that you’ll simply know whether or not someone is watching on an iPad, we’re capturing Video Heatmaps for each and every iPad and iPhone viewer. You’ll be able to tell who’s interested based on how much they watch, and gauge how your content is performing for your audience. Have an iPad (or iPhone) on hand and want to give our tracking a whirl? Head to our tracking demo and play with the tracking in realtime.

For the Common Craft Web License customers, this means that if you embed a Common Craft video on your site, it can be viewed with the iPad, iPhone and iPod Touch and you'll have data on how they interact with the video. Go Wistia!

RSS in Plain English: Three Years Old Today

Posted by: leelefever on April 22, 2010- 5:00pm

Categories: history, rss, video, video

The video that started it all, RSS in Plain English, was published 3 years ago today.  We had no idea, three years ago, what we were getting ourselves into, but we're so happy that it has worked out the way it has. 

Here's the original version of the video.  The one that appears on this site (the one we license) has been updated for color and clarity.

The video currently has over 1.1 million views on You Tube and has been licensed hundreds of times. As much as the technical quality of the video makes me cringe, it goes to show that a video doesn't have to be technically perfect to be effective. Since that day, we've continued to publish videos on a monthly basis.

Here are a couple of Twitter updates from the day after we publised:

Good times.  After three years, the process of publishing a new video still gets my blood pumping.  More coming soon to Internets near you.

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